All Articles by Katya Andresen

Katya Andresen's avatar

Author, Robin Hood Marketing


2013

May

On sprinting and passing the baton

Many, many years ago I ran the 4 X 400 relay on my track team.  I was no star, but I loved the race.  It’s a long, tough sprint that leaves you completely spent yet strangely exhilarated.  The coach used to tell me to leave nothing behind on...

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Help your corporate partners be brainiac cause marketers

image via the Sparkologist As I’ve often written on this blog, human beings are inherently empathetic. Our brains are hardwired to relate to other people’s experiences. When we witness or imagine someone acting, our neurons fire the same way they would if we were undertaking the same action....

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Free marketing brainpower for your nonprofit

Update: I corrected the links to the webinar, and they should be working now.  Some folks had trouble accessing them earlier due to a coding error on my part.  Did you know that you could have fantastic pro bono marketing experts helping your organization?  No?  Then...

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Better meetings: BLUF and the three WHATs

Last year, I was talking about the critical importance of getting to the point quickly in meetings - and in messages - and a friend who is in the Navy taught me about BLUF.  That’s the acronym they use in the military for Bottom Line Up Front. ...

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Why I helped start a magazine: Characters matter

I’m excited to announced that today, Characters Magazine is live.  Master storyteller Mark Rovner and I founded this literary magazine to feature the writing of people who work for good causes and to inspire better storytelling in our sector.  You can read it free online here. ...

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On a personal note: A moment that shaped me

I posted this on LinkedIn this week and thought I would share it with you.  I was asked to write about what inspires me.  I think “inspire” is perhaps not the right word given the tragedy I describe here.  It was unspeakable. This is how it has...

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4 ways to give donors a better experience online

A new Donor Experience guide is out from Crown Philanthropic Solutions.  While it is written for community foundations and others providing giving platforms, the useful tips apply to all fundraisers.  Here are some of the recommendations.  Online giving should be: 1. Social: Personal connections are essential, so donors...

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The magic two words that will get people to retweet you

Dan Zarrella is one of my favorite thinkers on social media, because he mines massive amounts of data and bases his recommendations on hard science. This is relatively rare yet needed in the field of social media marketing, and so he’s well worth following. He recently analyzed 2.7 million tweets...

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The good and bad of brand storytelling

Cartoon by Tom Fishburne, the Marketoonist Yesterday, I talked about brand reinvention.  Today I want to talk about brand storytelling. The biggest mistake people make in brand storytelling is they forget the party shaping your brand story is the person experiencing the brand - and not your marketing department....

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4 lessons on the art of reinventing your brand

How can people or nonprofits reinvent their brands?  What does it take to remake who we are and how we’re perceived? I’ve been thinking about these questions since having lunch couple of weeks ago with Dorie Clark, a stellar marketing strategist.  Clark graduated Phi Beta Kappa...

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A simple picture to sharpen your focus

I’ve shared this before, but it bears repeating: Your organization should dwell in the intersection of this picture, which is a combination of thinking from Jim Collins’ hedgehog concept and BBMG‘s branding thinking.  If you don’t know which program to pursue or which message to choose,...

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Your guide to creating social habits for good

I co-presented a session at the Nonprofit Technology Conference, “Creating Habits for Social Good: Use Behavioral Insights to Get Your Audience Hooked on Your Web Experience.”  If you missed it, now is your chance to hear it!  I’m re-presenting it as a free webinar on May 14. Here...

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My least favorite fundraising framing: Shame

UNICEF Sweden has launched a new campaign that tells people who Tweet about their cause or like their Facebook page fail to make a difference - and could put a life in jeopardy.  It’s essentially a shaming campaign, as outlined in this Atlantic article. I don’t like...

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April

Nonprofit blog carnival: Your 25 pieces of best advice

For the month of April, I’m hosting the nonprofit blog carnival.  A carnival is a mix of contributions from bloggers and readers on a shared theme, and I chose the theme, “best advice.” I asked you the following question: What was the one, best piece of professional advice...

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New giving index shows healthy 2012 online holiday giving

Network for Good, along with PayPal and Blackbaud, has been participating in the Chronicle of Philanthropy’s new online giving index.  The Q4 2012 results are out, and you can see the data and compare it to your own experience at the Chronicle site here.  The headlines: -After a...

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A dozen free ebooks from Network for Good

At Network for Good, we generate lots of great, free content.  For today’s post, I wanted to highlight a great resource: our library of free ebooks for fundraisers.  You can view and download the guides here.  Learn about everything from mobile to social media to fundraising...

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On a personal note: In support of leaning in

This week, I published a personal post on my LinkedIn blog.  I thought I’d share it here.  I was asked by LinkedIn to post on the theme of “my best career mistake.”  You can view the original post here.  I welcome your reactions and thoughts. ...

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Building a fundraising board - advice from the ‘board whisperer’

Image via the Traditional Fundraiser’s Coloring Book Because I’ve been posting a lot about the state of the fundraising field - and the critical role of boards in bettering it - I wanted to invite you to a free Network for Good webinar, Building a Strong Board for...

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It has to be interesting to get shared

Awesome cartoon by Tom Fishburne, the Marketoonist Just a quick reminder as you kick off your day—make sure what you’re saying, sending or selling is worth sharing. Boring doesn’t get read.  Boring doesn’t get shared.  Boring doesn’t get funded. That’s why no...

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How truly great fundraising can flourish

Over the past year, researchers Adrian Sargeant and Jen Shang have sought to answer the question, how can truly great fundraising flourish? It’s a timely question given that half of fundraisers want to quit - and a quarter of bosses said they fired their last fundraiser. The report -...

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When donor gifts work - and when they don’t

At the recent Nonprofit Technology Conference, I was asked about donor premiums - those return address labels, mugs, etc. given to people in exchange for making a donation.  From the research I’ve seen, premiums can work to boost giving in the short term but also create some problems...

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A post for when you’re stuck on replay

Photo via BigStockPhoto. Are you stuck on replay? Do you do the same things, the same way, over and over? It’s easy to have this happen, and it’s honestly what I fear most. “Replay” can be somewhat effective if you’re sticking to what works well. The problem...

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Consumers like companies with a cause - but do they trust them?

A new study conducted by Good.Must.Grow has found consumers are apt to like and buy products from socially responsible companies - but they also question the claims of corporations who say they are committed to the greater good. In the poll of 1,015 Americans, nearly a third of respondents...

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Re-imagining your annual report

It’s the time of year when you’re packaging up your annual reports for 2012.  Before you move forward with the same approach as last year, it’s worth asking: -Who is the audience? -What do you need to accomplish with this report? -Should we question the old approach? ...

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Video lessons in how to make a vast problem relatable

I’m back from the Nonprofit Technology Conference.  At one of my sessions, I talked about the importance of taking the vast problems we seek to address and the critical importance of translating them into a scale that is: 1.) Relatable 2.) Addressable and 3) Inspiring When we fail to do this,...

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Free webinar: Mastering the in-person ask

If the thought of asking for a donation in person makes you sweat, Network for Good’s next free webinar is for you. Tune in Tuesday, April 16 at 1 p.m. Eastern to hear fundraising expert Jay Frost give nonprofits the insider scoop on garnering support via one of the most...

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Fundraisers, not just donors, are sick of endless appeals

Photo via Green America. The Chronicle of Philanthropy has a fascinating interview with fundraising guru Penelope Burk, author of the upcoming Donor-Centered Leadership. Turns out it’s not just donors who grow weary of too many direct mail appeals and telemarketing calls.  It’s apparently a frequent reason fundraisers...

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The future of mobile - and what you should do about it

(Snow-themed smartphone case from Zazzle) I’m in chilly Minneapolis for the Nonprofit Technology Conference (NTC).  On the theme of technology, I wanted to share this new overview of mobile from Business Insider. (Available here.)  Take a look - it’s a useful set of data that underlines...

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Trying to motivate people to change? Reward them.

If you’re familiar with marketing, you know the principle of a benefit exchange: a reward offered in return for taking an action. A benefit exchange answers the question: What’s in it for me? For example: If I buy Nikes, I’ll feel like an athlete. If I go...

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Must see: Fabulous guide to visual storytelling

Resource Media has a fantastic and free guide to visual storytelling.  It’s a MUST read (see) for your cause. The guide has great tips like: 1. Always test visuals 2. Pair visuals with words to increase retention of your message 3. Shun bad stock photos There are great examples, checklists and...

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How to make your donors twice as generous

I’m a big believer in the positive effects of peer pressure (here’s one article on it). Global Giving has proved this again - in an intriguing experiment focused on recurring giving.  Last year, the organization experimented with a number of different calls to action to get donors...

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Reader question: How do I make my mission sound more exciting?

Today I’m answering a question from reader Deirdre, who asks: “As an organization with a mission that is a bit more abstract than, say, feeding hungry children or saving whales, we often struggle to make our work concrete. Are there any resources out there that are especially useful for...

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Reader question: What do I do about misinformation online?

Today I answer another reader question.  David asks: As an advocacy based non-profit, should we acknowledge or address negative and untrue comments about our organization and our positions? Some of the Board want to ignore the comments and others want to respond to the comments. Here’s my advice...

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The state of the nonprofit sector?  Not so hot.

The Nonprofit Finance Fund (NFF) has released its annual State of the Sector survey, and it shows nonprofits like yours are struggling with a tough funding environment and increasing need for the services you provide.  This is requiring tough choices - and changing the way you do business, according...

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I want your posts: What’s your best advice?

Image via Fanpop. For the month of April, I’m hosting the nonprofit blog carnival.  What that means is not cotton candy (sorry) but rather a mix of contributions from bloggers and readers on a shared theme, highlighted right here on my blog, at the end of the month. ...

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March

Why you are so motivated in your work

When we think about what motivates people at work, some cliches come out.  Money?  Maybe.  Power?  Perhaps. But as someone working for a mission you know it’s something else—altruism. But what may surprise you is this isn’t just a truism in the nonprofit...

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New Study: Online giving is up; Email response is down

M+R Strategic Services & NTEN just released their annual online benchmark study for nonprofits, and they found online fundraising continues to grow - as does the social network reach of nonprofits.  (The study is based on analysis of 55 large nonprofits, including the American Red Cross, Sierra Club, American...

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Wait, Wait - Tell Me the Best Way to Fundraise

The Chronicle of Philanthropy has a great quick video from “Wait, Wait Don’t Tell Me” host Peter Sagal on telling powerful stories that connect with donors.  (Can’t see it?  View it here.) The bottom line?  Make giving joyful.  Let people enjoy the experience. ...

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Reader question: How do I get a corporate grant?

Today, I’m answering another reader question: What are your suggestions for approaching corporations about giving to our non-profit? The ones with grants have specific request methods. Others give to charities, but it often seems sort of a random process, such as who has the ear of the president this...

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The number one villain in the way of good decisions

One of the worst things we can do when making decisions is to frame them too narrowly.  This can lead us to the wrong thought process - and false choices. As Dan Heath puts it in his new book, “The first villain of decision making, narrow framing, is the...

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Guy Kawasaki’s top ten social media tips for nonprofits

Yesterday, the team here at Network for Good had a fantastic webinar with technology guru Guy Kawasaki.  He provided his top ten social media tips for nonprofits.  They are well worth sharing. If you want to listen to the whole webinar (recommended), simply register here.  (It’s...

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Social media study: What drives digital support for causes

Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults. Here are some of the most interesting findings. Passion and pride drive people to...

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Reader question: What’s a good framework for a fundraising plan?

Today, I’m answering another reader question.  Beth asks: Can you provide a basic (simple) framework to create a fundraising plan (or resources to do so) - for a brand new nonprofit and their completely new to fundraising staff?  Thanks! Here’s what Network for Good recommends in...

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Two can’t miss webinars: Dan Heath and Guy Kawasaki!

Network for Good has two amazing webinars coming up - and (as usual) they are free with registration.* Nonprofit 911: How to Get More Followers on Social Media w/ Guy Kawasaki Thursday, March 21 at 1 p.m. Eastern Why isn’t your hashtag everywhere? When’s the best time for a Facebook...

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Why did people donate $700,000 online to a bullied bus monitor?

This is the question recently posed* by Slate’s Seth Stevenson in reference to the case of Karen Klein, the bullied bus monitor in upstate New York.  Students called her horrible names and brought her to tears.  When video of her torment was posted online, a groundswell of...

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8 Tips for a Mobile-Friendly Nonprofit Website

The team here at Network for Good has been working on our new mobile-friendly donation services lately so I thought I’d pass on our tips for making your site more mobile friendly.  Don’t worry - you can start with baby steps.  You don’t need a...

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BUILD a new Millennial Platform for Engagement

I’ve enjoyed teaming up with Kari Dunn Saratovsky and Derrick Feldmann at several events over the years, and I’ve always been impressed with their insights on Millennials.  They’ve now pulled together their thinking into a new book, Cause for Change: The Why and How of Nonprofit...

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Have a great fundraising idea?  Prototype it.

Jono Smith at Event360 asked me to share the following contest with you.  Since I imagine the readership of this blog has thousands of big fundraising ideas, I’m inviting you to participate! By Jono Smith It’s been said that “prototyping is the language of innovation.” A video...

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Resource roundup: How behavioral economics makes you better at your job

I speak a lot about the connection between behavioral economics and our work, and after every speech I get asked for reference materials.  People also often email me for a list of my writing on the topic. So I thought I’d pull together in one post all the...

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Must-know Neuro-Nudges for Nonprofits

Network for Good is hosting a free webinar this Thursday, March 14 at 1 p.m. ET on neuromarketing - a topic definitely worth your time! The urge to help and give is hard-wired into the human brain. As a champion for a cause, it’s your task to tap into those...

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Interview: How to get your colleagues on board with your digital plans

As I noted yesterday, Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community.  Since I get so many questions about how to best integrate online and mobile efforts...

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Interview: How to better integrate digital tools into your outreach

Allyson Kapin and Amy Sample Ward have written a new book, Social Change Anytime Everywhere: How to Implement Online Multichannel Strategies to Spark Advocacy, Raise Money, and Engage your Community.  Since I get so many questions about how to best integrate online and mobile efforts into an overall strategy,...

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An intriguing but impractical tip about what inspires giving

As the so-called Snowquester flakes fall outside my window here in Washington, DC, I thought I’d share a timely piece of research about storms. The wonderful team at Influence at Work this week covers a study with surprising findings about inspiring disaster relief donations. Apparently, people are more likely...

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Why mobile matters - and what to do about it

There are more than 1 billion smartphones on the planet.  That means one in seven people on the earth have the ability to do so many things at their fingertips. Here we have an unprecedented opportunity to unleash generosity through technology and make what people want to do, easier and...

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What to do - and avoid - when people ignore your message

Imagine this. You’ve had a bad day at work. For months, you’ve been trying to persuade everyone to recycle. No one is complying. In frustration, you send out a mass email. “Only 5% of staff is putting paper in the recycling bins. We need to do better,” you say. ...

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Obama email team reveals what worked - and didn’t - in election fundraising

M+R had a fascinating post* last week about political fundraising.  It highlighted insights from the digital team who sent out fundraising emails for the Obama campaign.  While political fundraising is its own animal, I do think many of these insights apply to all forms of fundraising. ...

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February

How to research your audience if you have no budget for consultants

A reader of this blog, Joe, asked me the following question in response to my post on diagnosing message problems. He says: Can you point us toward some resources for understanding our audiences’ mindsets? Good questions to ask, good ways to ask questions, etc. For organizations without the resources to...

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How to fix your influence problem

The whip-smart Kristen Grimm of Spitfire Strategies has a great piece in the Stanford Social Innovation Review about how we can more effectively influence others - and what blind spots get in the way of those efforts. Read the whole piece here.  I share here the highlights. The first...

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Message isn’t working?  Here’s a three-point diagnosis.

If your messaging isn’t getting through or your marketing campaign isn’t making a difference, it is probably for one (or all) of these three reasons. 1. Falsely assuming that information results in action.  It’s tempting to assume that if people have information, they will act on it....

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Your quick guide to better nonprofit financial management

If you feel the need to strengthen your financial management savvy, check out StrongNonprofits.org, a new website featuring free tools, how-tos and guides. Developed in partnership between The Wallace Foundation and Fiscal Management Associates, the site contains more than 64 resources for anyone involved in nonprofit financial planning, monitoring, operations...

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What you need to know about mobile: My (free) webinar on Tuesday

There are more than 1 billion smartphones on the planet.  That means one in seven people on the earth have the ability to do so many things at their fingertips. Here we have an unprecedented opportunity to unleash generosity through technology and make what people want to do, easier and...

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Are you as “social” as other nonprofits?

While nonprofits may be behind the curve in some matters, we’ve done a swift job of adopting social media.  As I’ve noted here before based on past surveys, the vast majority of nonprofits are actively using Facebook and Twitter. Some new research featured in eMarketer bolsters that...

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Reader question: How do I get people to open my emails?

I continue to work my way through the many great reader questions!  Thanks for all of them. Today’s question: I’d like to create copy for the subject line for emails that will encourage people to open them.  Amazing Results .. Update .. News .. doesn’t seem to work...

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Reader question: What to do with deadbeat board members?

Here’s a recent reader question. I have two board members that I like and want to keep as supporters, but clearly they don’t have the time or don’t make the time to be good board members.  Elections will be here soon, should I just call them...

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Three thoughts on writing

I love and hate to write.  Here are three pieces of advice based on my daily struggle with blogging, fiction and work-related writing.  I share these as a student, not a master.  These are lessons I re-learn every day in the creative process.  Writing is that...

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Easy to forget, critical to remember: Perspective is everything

It’s been a long week, so a short thought today. Have you ever noticed how very young kids’ drawings usually don’t feature a person’s neck?  Have you wondered why? My theory is that if you’re two or three years old and your perspective is low...

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Celebrating Generosity Day: How to Thank Donors

In honor of Generosity Day, I want to answer a reader question about gratitude. Kevin asks how to better thank donors. Kevin, Here is my template for a good thank-you letter. Dear _________________   (use donor’s name, spelled correctly) First: Don’t start with the typical “thank you for your...

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Join Me in a Different Kind of Valentine’s Day this Year

Are you hungry? I don’t mean craving food, though you may want a box of chocolates now that I raised the topic. What I mean is, do you approach your work in a mode of devouring or consuming? Are you in the business of taking? I ask these questions...

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Question 1: How do I deal with colleagues overruling my communications expertise?

Thanks everyone who responded to yesterday’s post inviting questions.  I got dozens, and in the coming weeks I will answer nearly all (I’m skipping the few thinly veiled product marketing queries). Let’s kick if off with questions from Stephen and Anonymous: First, Stephen: As a communicator...

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Ask me a question: I’ll post the answer here

Many blog readers write me with questions about their work.  I try to answer what I can, and sometimes I get permission from the inquirer to share my answers here.  As an experiment in making this exercise useful to more people, I am inviting you to ask me...

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Friday fun: Find your social networking personality

This is a fun Friday flowchart to determine your social networking personality via Mashable.  It’s extreme.  But that’s what I like about it.  It forces us to own up to our own foibles.  Or at least call out the typical ones, like humble-bragging. ...

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How to put peer pressure to work for your cause

Photo credit: Jen Talks Too Much Blog In an often-cited study by psychologist Robert Cialdini, various placard messages were tested in hotels that were seeking to be more environmental conscious by encouraging guests to reuse their towels. The messages included: Message 1 “Reuse your towel to save the environment.” Message 2 “A...

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Picture this: 2012 online giving illustrated

At Network for Good, we found online giving once more on the rise in 2012.  You can see the data illustrated via the 2012 Digital Giving Index infographic below, but one thing worth noting is this: donations made directly through nonprofit websites with branded giving pages raised six times more dollars...

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Why cause marketing is booming - and 3 ways to keep it effective

Cause marketing grew again in 2012.  Why are more and more companies embracing good causes?  Because it works to drive sales - and do good in the process. According to Edelman and emarketer, customers are consistently more inclined to buy products from companies aligned with causes. That said, there...

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Why donors stop their support

I recently hosted a guest post by Jay Love on the great donor exodus.  He covered how to determine how many donors you are keeping - and losing.  Today, he’s back with another guest post to discuss WHY they leave.  Please share this post, because understanding...

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4 questions to ask before checking the box

A few years ago, Bonny Wolf told a great story on NPR that goes something like this: In Chicago, a friend cuts off the end of roast beef before she cooks it.  She does it because her mother does it.  Her mother does it because her grandmother did...

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January

Smile, you’re in the happiness business

You’re in the business not only of doing good; you’re in the business of making people feel great. I like to quote the researcher M.A.Strahilevitz on this topic: “Most fundraisers probably don’t think of themselves in the business of selling happiness to donors, but that...

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The dinner party we really should be having

(This is a post I wrote for LinkedIn and wanted to share!) A couple of years ago, I was invited to an unusual dinner party. Philanthropist Jeffrey Walker, the host, assembled the dozen or so guests - who mostly did not know each other - and outlined the rules of...

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The next generation of donors are serious about change

A report on wealthy Next Gen donors from 21/64 and the Dorothy A. Johnson Center for Philanthropy finds that surveying 310 major donors including in-depth interviews with 30 high-net-worth Generation X and Millennial individuals care about impact and want to feel personally tied to the causes they support.  Family heavily influences their...

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The toast, the butter and the technology: DMA 2013

I’m going to be speaking at the DMA Non Profit Conference next week.  If you’re a Washington, DC-area native or are coming into town for the conference, come say hello. The DMA has asked me to share these details on the conference: It’s a great opportunity...

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A confession: The five real reasons that I blog

I recently had drinks with a mentor of mine, and he was remarking on the fact I post so often (here and at my other, LinkedIn blog). I shared with him one of the honest, personal reasons why, and he said, “You should blog about that.” Since one of my...

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Three things that make a great video (get out the hanky)

Copyblogger posted this lovely video from Hope for Paws, an animal rescue organization.  (Can’t see it?  Go here.) The Copyblogger post points to why this is great storytelling: 1. It’s remarkable: We get to go on a first-hand journey to save this dog - and the puppies....

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How to show impact?  Here’s a great example.

One of the most powerful things you can do this year is to make more visible to your supporters the impact of their gifts.  If you don’t, you are likely to lose your donors and volunteers - as well as the chance to build morale and excitement among...

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The tale of the unlikely messenger - and message

We’re often far more effective as marketers if we control our tendency to seize the role of messenger and contemplate who might be better at that job than us. Here’s the story of an organization that did just that - and landed on one of the most surprising...

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Guy Kawasaki webinar: Getting your story published

Guy Kawasaki, co-founder of Alltop.com, founding partner at Garage Technology, and former chief evangelist of Apple, is one of the most sought after speakers there is.  And he’s agreed to present a Network for Good webinar for nonprofits on how to shape and self-publish your organization’s...

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Before you take that fundraising job - or hire that fundraiser - read this

Pursuant to yesterday’s post about the dire state of the fundraising field, I want to offer some tips that I posted on LinkedIn yesterday.. Before you take a job in nonprofit fundraising (and there are lots of vacant jobs out there!) or hire a fundraiser, do the following. 1. Confirm...

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Half of fundraisers want to quit - and a quarter of bosses said they fired their last fundraiser

The headline of this post is the gist of a depressing new report from CompassPoint and the Haas, Jr. Fund: UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising. Based on a national survey of more than 2,500 development directors and executive directors, the study documents heavy turnover and vacancies in...

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You’re a salesman.  We all are. Or should be.

(Quick side note to those of you who subscribe to my blog via RSS or Feedblitz: Yesterday’s video didn’t render for you. I’m sorry it got blocked! If you didn’t get to see it, go here!) I am reading Daniel Pink‘s new book, To Sell...

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The incredibly simple, science-driven way to connect and compel

Our brains are actually hard wired to relate to other people’s experiences.  When we witness or imagine someone acting, our own neurons fire in the same way they would if we were undertaking the same action.  That’s why your heart races when your favorite athlete soars...

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Recommended read: Email subject lines that work

Here’s a quick, good read for a Monday morning: 3 ways to get people to open your emails, based on brain psychology. 1. Use something personally relevant to grab attention 2. Make your subject line oddly short, long or different 3. Surprise people by switching it up Why do these work - and...

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10 fundraising mantras for 2013

Let 2013 be the year that you exceed your nonprofit fundraising and marketing goals. Not sure how to reach your full potential this year? The team here at Network for Good has outlined the 10 critical areas of focus for successful nonprofits,  including social media, mobile and maximizing online giving. ...

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What do the best nonprofit websites look like?

I often get asked for examples of beautiful nonprofit websites.  Good news - there is a great article highlighting 31 one of them (thanks to my colleague Allison for spotting it). Check out these inspiring examples here.  Why are they good?  Read what makes a good home page...

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The great donor exodus – and what to do about it

This is a really important guest post.  If you are in the business of fundraising in any way, it’s recommended reading.  Please also share it, because our sector needs to see this data and act accordingly.  Thanks to the author, Jay Love, for putting this together...

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Your tip of the day: Ideas in, ideas out

If you are seeking to be more creative in 2013, I strongly recommend Steal Like an Artist: 10 Things Nobody Told You About Being Creative.  I spent this past weekend reading and re-reading this unconventional little book, and it was a revelation. Above all, it reminded me that the opposite of “...

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5 Technology Shifts That Will Change Nonprofits in 2013

I’m hosting a free webinar tomorrow at 1pm ET on the 5 Technology Shifts That Will Change Nonprofits in 2013.  I hope you can join me!  But register even if you can’t make it, because we’ll send you a recording after the fact. Technology is more important...

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How to figure out what you want to do: the jealousy test

It’s the time of year when a lot of us (including me) take stock.  Why are we here?  What should we be doing in 2013? A few years back, I was lamenting to my wise cousin Elisabeth that I wasn’t sure where I should focus my work....

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The 4 kinds of people who care about causes - and what they do online

The wonderful people at the Georgetown Center for Social Impact Communication have drawn on their recent research to profile who is most likely spread the word about your cause - and how.  To me, the headline is that while most people are active online, that doesn’t mean that...

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3 powerful ways to do a better job in 2013

Here are three ways you can improve your work - and your workplace - in the New Year.  1. Know what you’re doing before you worry about how you’ll do it. We jump to thoughts of implementation so often in our work, and that tendency creates several problems....

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Happy new (fundraising) year

Happy New Year! We’re still tabulating results at Network for Good, but a first look at the numbers suggests December was good to most nonprofits.  While the average number of online donations per nonprofit looks flat compared to 2011, the average size of gift is larger, so most of...

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2012

December

The best fundraising tip for today

Email your supporters now (if you haven’t already) and remind them that today is the last chance to make their tax-deductible gift in 2012. Today is the biggest day of the year for online donations, so don’t miss out.

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