Attention nonprofit marketers: Seth Godin is right again
Posted by katya on Wed, September 02, 2009Seth Godin has a great post today that all fundraisers should heed. He notes:
If you’ve got a small, fixable problem, people will rush to help, because people like to be on the winning side, take credit and do something that worked. If you’ve got a generational problem, something that is going to take herculean effort and even then probably won’t pan out, we’re going to move on in search of something smaller.
Not fair, but true.
Don’t believe him?
Read this:
An estimated 100 million people worldwide are homeless.
Then watch this.
Drew from InvisiblePeople.tv on Vimeo.
I’m overwhelmed by the first statement. But I’m ready to do something for people like Drew. And it’s not just me. It’s the way the human mind and heart work.
REMEMBER: We focus on what we can grasp, and we act on what we can change.
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