Attention nonprofit marketers: free eBook on Storylistening Through Social Media

I like ANYTHING about social media that puts the emphasis on listening.  Because that’s often the web’s greatest value to nonprofit marketers - a way to listen to our community, a way to learn what they want and need, and a way to deepen our level of engagement by using that knowledge to build relationships.

It’s not about your mouth, it’s about your ears.

A nice person named Genna today pointed me to a free eBook on the topic, available here.  I HIGHLY recommend it.  It’s quick read (no fine print) and covers all you need to know about approaching social media.  It covers:

·      Audience: Those who were once voiceless now have the ability to shout.

·      Influence: Your brand is perception is now in the hands of an army of strangers

·      Traffic: Nurturing your community rather than detaining the uninterested.

·      Case studies: Audience Generation, Customer Service, and Direct Sales

·      AND the 4 Steps to Talking to All of Your Customers at Once:

o     Listen Carefully

o     Analyze What You Heard

o     Join in and speak up

o     Measure and Maintain

Good advice, whether you’re a company or a charity.

Get it here.  You can sign up for a free webinar there too.

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