2012

May

• The difference between marketing clutter and true connection

• What’s your fundraising style?  Learn here.

• Are you taking care of your donors?  Take this quiz.

• Giving is up, and it’s still about relationships

• Social lipstick on a network pig: 4 ways your online efforts can go awry

• A good formula: Email plus social media

• How to Make Your Big Idea Really Happen

• How to get unstuck when you lack inspiration

• On the occasion of my 1,182nd post

• What are millennials really like? This research provides a good glimpse.

• 5 Ways to handle consumer revolt in an angry era

• 5 ways to spark social contagion for social good

• Spend half your digital time on your good old website

• The moment that matters most for your cause

• The 4-step guide to turning one-time event participants into lasting donors

April

• What you need to remember about your brand on Facebook

• The fatal flaw that stymies a story - and ruins results

• The best 5 pieces of marketing advice these experts ever got

• Your biggest competitor - and what to do about it

• Four things to put in your elevator pitch

• Which social network to use, when

• The five words that made women give 20% more

• Break the guessing machine

• When do donors give more?  When you…

• 3 ways to make the story of your cause impossible to ignore

• 4 things that should shake up nonprofit marketing

• Stay Hungry, Stay Foolish

• Millennials lukewarm on the environment?  Don’t despair.

• Tell me your story.  I’ll publish it.

• 7 Ways to get better response rates to your e-news

• What millennials and boomers really think - and what that means to your cause

• What are nonprofits doing with social media?  Six interesting stats

• More benchmarks: How nonprofits are faring online

• Live at the NTC: Dan Roam’s tool kit for visual problem solving

• 6 basic things to do when you go mobile

• What should you do with that newsletter of yours?  Not these 7 things!

March

• How does your online engagement stack up?  Check the benchmarks.

• Picture this: Expert opinions on telling your story with images

• Two lists to make this morning

• Tips for a great donation page

• Why you need your hat back and other stories

• A guide to telling your story in pictures

• How to write a perfect donor thank-you: A template and example

• Images are great - unless you’re making one of these 3 mistakes

• Cinnamon.  Velvet.  Kick. And more examples of how to seize the brain.

• Is your website ick or slick?  Take the quiz!

• 11 ways to make your website more enchanting

• The fight over the origins of kindness

• Wired for generosity: A quick guide to connecting to the limbic brain

• How to drastically improve your online call to action

• Do you have a welcome mat or a closed door?

• Writing is not a McDonald’s hamburger

• 4 go-to resources for mastering the new Facebook timeline

• The very real danger of native eyes

• 4 ways to get more clicks on your Donate button

• The 3 kinds of inspiration: Pick one today

• Giving Up for 2011; Nonprofit Personality Still Pays Off Online

• 8 ways to become the most enchanting cause on the block

• Five ways to get people to act now

February

• Finnish alpha males go Esther Williams for breast cancer

• Picture this: Your brilliance here

• What you must do to be remarkable - and what to do when you’re not in the mood for it

• Six ways to better influence your elected officials

• 4 Questions to ask before going mobile

• The three signs of social media hysteria - and how to avoid them

• 4 Things your supporters want

• Want loyal supporters?  It’s not about gimmicks.

• How should you think about mobile?  Here are some answers.

• The great power of making your audience part of your story

• Do you have a video?  Submit it for an award!

• You are wonderful.  Happy Generosity Day!

• Is your organization bright, bold and visually salient?

• Video: My thoughts on the art of in-house persuasion

• Please take this Valentine’s Day pledge

• How to make a magnificent mini-impression

• Two things it’s easy to forget with social media

• Venn Heaven: How to map your champions online

• Jobs at Network for Good

• Brick wall redux: Practical tips for leading change

• When you hit the brick wall before you leave your own building

• Impact - not ideas - should be the star of your story

January

• Six lessons in successful social media use

• The 6 absolutely essential keys to influence

• Are you treating your donors right?  The quiz.

• 5 Things you need to know about marketing to millennials

• Why you need someone else to be your messenger

• Stuck on how to make a video?  The experts weigh in.

• Department of inspiration: 2 causes getting their stories right!

• When your audience thinks it’s superhuman

• Why I believe the art of influence is ethical

• How to get people to take action using defaults - and choice

• 4 marketing facts for 2012

• The state of social media and what it means to you

• 10 Resolutions for Online Fundraising and Marketing Success in 2012

• Mobile study: Donors impulsive, social and tech-savvy

• One thing that will make your message unforgettable

• Your audience is an audience of audiences with audiences

• Marketing metrics: Are yours vain or accountable?

• Three little tricks to be more persuasive

• 4 ways marketing is entering the relationship era