A short post on a big point

In trying to convince people to act, we are typically tempted to do two things: convert people to our cause and impart vast amounts of information about it. 

Both are a bad idea.

A shared worldview need not be a prerequisite to action. 

And the more information we transmit, the less people absorb - or act.

Resist your desire to persuade by preaching in great quantity.  The answer lies in listening and connecting.  It’s not about what you have to say; it’s about what people want to discuss.

Cut your talking in half.  You’ll double your effectiveness.

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