- Fri, March 23 2012
- Filed under: Marketing essentials
Network for Good’s friends at Georgetown University’s Center for Social Impact Communication today launch Communicating Via Imagery, a complete guide to telling your story with images that touch the heart and influence the mind.
If you’ve been reading the blog lately, you know just how critical it is to have the right pictures in all your outreach.
The guide is the product of a one-year research fellowship conducted by recent graduate Leigh Vogel, a professional photographer, and center faculty and staff. It explores how nearly 140 local nonprofits are currently using photography in their communications efforts and offers best practices on capturing a variety of must-have images, working with professional or volunteer photographers, navigating copyright and privacy issues, and creatively using photos on both online and offline platforms.
Get the guide here. And please send it to everyone you know working for a good cause. Tweet it. Facebook it. Email it. Good causes need these great tips.