Mon, May 14 2012

A good formula: Email plus social media

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing essentials •

If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet.  Email alone - or direct mail alone or social alone - aren’t enough.  What works best is using them in combination.  Donors are channel agnostic, so you can’t give them only one way to give.

Here’s a nifty infographic from GetResponse on the merits of using email and social media in combination.  Enjoy!

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