Mon, May 14 2012
Filed under: Marketing essentials •
If there’s anything that’s become clear in fundraising, it’s that no single channel is a silver bullet. Email alone - or direct mail alone or social alone - aren’t enough. What works best is using them in combination. Donors are channel agnostic, so you can’t give them only one way to give.
Here’s a nifty infographic from GetResponse on the merits of using email and social media in combination. Enjoy!