A creative way for an arts organization to communicate

I’m often asked by people who work in the arts how to best express the essence of their cause in a compelling way.

This weekend I encountered a wonderful example.  When I was reading The New Yorker, an ad for the Museum of Modern Art (AKA Moma) caught my eye.  It was a note from someone who’d visited the museum.  There is a whole gallery of these notes online here, and a great blog about the project here.

Next time someone comes to your performance or visits your museum, consider asking him or her to express an opinion - and make it the centerpiece of your communications.  You may just end up with art about your art - and that’s as effective a communication as I can imagine.

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