4 ways to encourage supporters to use social media for social good

Having your biggest champions spread the world about your organization is a powerful thing.  It injects your cause into the context of human relationships and places it within an authentic conversation between individuals. 

So how do you encourage more of this?

1. Make it easy.  Make it easy for a person to spread the word or do personal fundraising, and make it easy for that person’s friends and family to support that champion.  (For example, with a tool like Causes.)

2.  Make it fun.  Ensure your tell-a-friend and personal fundraising initiatives are fun and enjoyable.  Check out Crowdrise for examples of this done well.

3. Use social proof.  Social proof is the powerful idea that if we think everyone else is acting in a certain way, we’re likely to act that way, too.  Count your community, highlight its members and show its collective impact.

4. Celebrate and cultivate your growing circle. This is where so many nonprofits fail.  They get people excited and involved, they have success and then they don’t continue to be in relationship with their new supporters.  You are creating an ever-widening circle of supporters.  Don’t forget to tend to it!

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