4 questions to get to giving

I just finished reading Getting to Giving by Howard Stevenson, and he identifies four questions you must answer for donors:

1. Are you doing important work?
2. Are you well managed?
3. Will my gift make a difference?
4. Will the experience be satisfying to me?

This is a very interesting list.  Two questions - the first half of the list - are about the organization.  The other two are about the donor.  That is the art of fundraising - not just making an ask but creating an experience.

I think this is right on.  In fundraising, I think we tend to do a decent job in answering the first two questions, a so-so job on the third question and a terrible job on the fourth question. 

If you want to have a great fundraising season, put some serious effort into #3 and #4.

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