Fri, June 04 2010

3 things that will actually improve email campaigns

Katya Andresen's avatar

Author, Robin Hood Marketing

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Filed under:   Marketing essentials •

What are they?  There’s a nifty free white paper out from Infusionsoft (here) on this topic

It’s written for small businesses, but it certainly applies to nonprofits, too.

Here are the three tips with my commentary - check out the white paper for more details.

1. You almost certainly need better segmentation.  Stop worrying about subject lines and first make sure you’re emailing relevant content to people who really want it!

2. Keep your email marketing consistent and predictable.  That means steady, valuable messages over time - preferably about the great work your supporters are making possible!

3. Don’t leave it all to email - remember: many channels together work best.  There is a lot of nonprofit research showing this is the case, so integrate your online and offline communications!

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