- Mon, November 13 2006
- Filed under: Social networking and web 2.0
I got some heated reaction to my last YouTube post, so I am ready for some more! Reader of this blog, Kelley has shared her new spot for 18-34-year-old YouTube viewers to encourage recycling. I really like it, because it’s entertaining (and you gotta be on YouTube). And it provides a reward for taking action. That’s my mantra - you have to give people an immediate, relevant, personal reward for taking the action you ask. This spot tells us we get the benefit of not looking like a lazy fool. I think it works—do you?
Wise Scott of Catalyst has such a good comment I’m elevating it to a PS to my post:
If a Great Environmental Ad Plays in the Forest and No One is There to Hear It…. Does it Really Matter?
This is a great ad - but like many non-profits if there is no marketing strategy you have wasted valuable time and resources.
While YouTube may seem like a phenomenon - it is not! People that have networking skills and list building skills thrive. And those that do not– do not!
I cannot emphasize this enough. Simply putting out an ad on YouTube does not drive traffic to the ad. Organizations need to drive traffic to the ad themselves– and people need to start forwarding the link to their friends in order to generate buzz.
I know this seems like obvious stuff– but shockingly few organizations spend money in marketing these campaigns or generating buzz about their new ad.
Organizations need to do more to get young voters engaged in their cause than simply put up an ad on YouTube.