You are NOT a “not”
- Fri, October 05 2007
- Filed under: Fundraising essentials
Just for a second, don’t think of yourself as a “NOT.”
Don’t define yourself by what you are NOT, or by what you ARE, but by what you DO for your audience.
If you do this, you will be a better marketer.
You are more than a “not for profit.”
This kind of clear thinking comes from Nick Fellers, a smart guy I met at a conference a few months ago. (The link behind his name includes his whole treatise!) I like the cocktail napkin picture he uses on his materials.
He likes to say that impact drives income - NOT THE OTHER WAY AROUND.
The way I put it is: Don’t talk about the money you need. Focus on what the donor can accomplish. Banish the NOTs.
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