Fri, September 06 2013
Filed under: How to improve emails and newsletters •
This week Marketing Profs published “The Inbox Is a Battlefield,” an infographic from ReturnPath that underscores the importance of standing out with email. According to this research, email subscribers receive an average of 416 commercial messages per month! That’s a mountain of messages to sift through, and doesn’t include personal or work emails. It’s no wonder many use the delete button as the default way to deal with email. It’s a matter of survival.
Unfortunately, it’s a matter of survival for nonprofit fundraisers as well. As we head into year-end fundraising season, just when you need your messages to stand out the most, do you think there will be more competition for your donors’ attention or less?
The good news is that there is a lot you can do to improve your odds of capturing your donor’s attention and inspiring action with your email campaigns. Now is the time to polish your email strategy and optimize your messages. The testing and optimization you do in September and October will pay off in spades when it’s time to put those emails to work in December.
Experts from Constant Contact and Network for Good will be on hand on Tuesday, September 10 at 1pm EDT to show you how to create nonprofit email campaigns that stand out and get results. Register for this free webinar to get advice on making the most of emails for your year-end fundraising campaign. If you can’t attend the live session, it’s worthwhile to still register so you can receive the recording and slide presentation.
Nonprofit Emails that Get Results
Tuesday, September 10, 2013 at 1pm EDT
What are your biggest email challenges? Post your questions in the comments and we’ll answer them in upcoming posts.