Fri, December 14 2012

What will happen in philanthropy in 2013?

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

I was recently asked to post on LinkedIn what I thought would be a big trend in our sector in 2013.

My response is that there is a huge power shift brewing in philanthropy, and in 2013 it will turn old school charity on its head. And you shall see it, if you are paying attention. The consumer, not the nonprofit, will be the source of innovation and growth.

Meet the growing base of mobile device-wielding, “asset-light” consumers who have already revolutionized everything from education to finance to publishing to photography. Philanthropy is next, folks.

Read the full post at LinkedIn here.

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