- Sat, January 15 2011
- Filed under: Marketing essentials
Here’s how we’re doing on the planning front:
—51% of nonprofits have written marketing or communications plans for 2011. 34% have notes, but no formal plan.
—Nonprofits say email marketing and websites will be their most important communications tools in 2011, followed by direct mail, in-person events, Facebook, and media relations/PR.
—When you combine the “very important” and “somewhat important” rankings of communications tools, Facebook follows websites (96%) and email (94%), with 79% identifying it as a very or somewhat important communications tool, trumping more traditional forms of nonprofit communication, such as in-person events (67%), print marketing (67%), and media relations/PR (57%). Other social media, however, don’t fare nearly as well.
—Monthly emailing of supporters is the most popular frequency at 43%, and 75% of nonprofits say they plan to email their typical supporters at least monthly.
—Quarterly direct mail is the most popular frequency for nonprofits at 35%, followed by twice a year at 23% and once a year at 16%. Only 10% expect to send direct mail to their typical supporters at least monthly.
I’m glad nonprofits are putting their websites and email first - getting these basics right is still the most important step in online engagement.
Kivi also asked nonprofits what scared them: lack of money and time, natch!
Enjoy the full study (free) here.