The two essential, yet oft-forgotten, marketing questions

There are two questions you should ask yourself before planning any kind of marketing or communication effort.  I’m sure I’ve mentioned them here before, but they bear repeating.  They are so often forgotten.

THE TWO QUESTIONS

1. Who is my audience?
2. What do I want them to do?  (DO, not think - awareness is not a marketing goal)

The answers to these two questions are the first sentence to a marketing plan.

You must answer these two questions before you ask questions like:  Should I blog?  Brochure or flyer?  Green or red?  This message or that message?

When you know your audience and what you want them to do, the answers to all the tactical questions become clearer.

Posted by on 06/16 at 04:28 PM


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    Comments


    Good reminders. Too many folks start off with tactics (I need a brochure, website, etc.) and forget to answer the basic questions first.

    If you’re confused about the answers your marketing will be confused, too.

    Posted by Chas Grundy  on  06/21  at  08:22 AM
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