- Mon, May 21 2012
- Filed under: Marketing essentials
If you want to break through the marketing clutter, stop being a part of it.
What do I mean?
Just because you’re in nonprofit marketing, you don’t need to sound like a marketing claim on a store shelf.
Stop saying what people expect: that you need money, that we should give, that your cause is the best. If that’s all you have to say, you might as well be selling soap.
Start saying what really matters: that you have a story that touches us, that we can become a part of it, and that together we can change the world.
Don’t write like you’re making a brochure. Write like you’re making a difference.