Mon, July 30 2007
Filed under: Marketing essentials •
Last week, I invited savvy bloggers to submit their “top five” lists. Top five wisecracks, top five wise insights, top five anything—and I offered lavish praise to those creative enough to somehow work into their posts the words “bikini,” “martini” or “Fellini.”
The response was amazing - this is great big, “fabulous five” carnival that I hope you will enjoy. And if you find this list very long - or are overwhelmed just keeping up with the field - start with Sean of Tactical Philanthropy’s great Top Five Ways to Know Everything about Philanthropy.
Marketing Diva Toby not only gets all those juicy keywords in her post (living up to her diva-ness), she also shows fashion sense. Read what five Internet strategies have gone from the “in” list to the tired, “out” list. Read on to find out what IS in style.
The Agitator weighs in on five things to worry about if you’re marketing a nonprofit. Tom asks, “Is your organization indistinguishable from others doing essentially the same thing?” Very good question. Very good post.
Nonprofit communicator extraordinaire Kivi scored a “-ini” hat trick AND gives you five very sound pieces of advice for your newsletters. My favorite Q&A in her list is, “What should be the focus of a nonprofit newsletter? The audience.” Yes!
Lois of the great book Beyond Buzz shows us five things musicians can teach us about marketing. (She also scores a hat trick—hats off to her!) She’s right about fans vs. sales. When you serve the fans, you get the sales. When you serve the donor, get the donations.
Britt has a must-read post on Top Five Things to Ask When Your Nonprofit Wants to Start a Community. This is required reading for anyone toying with Web 2.0 toys. As Britt asks, “Why do you want an online community? If the answer is because everyone else has one. Stop right there. Just because bikinis are in style doesn’t mean everyone should wear one, right?” Amen.
Nancy of Getting Attention gives you five reasons you should copy this ad’s approach. Only a wordsmith like Nancy could pull off using the word “martini” and “hospital infection” in the same sentence. You go, girl!
Feeling burned out? Kelly offers five reasons to love being in the nonprofit profession. (She also has a hat trick.)
DonorPower blogger Jeff shares a delightful list of Five Secrets to Fundraising Happiness. There are some gems in this post, especially the first on the list—respect your craft: “If you’re embarrassed to ask for money ... if you think direct mail is tacky and awful ... if you think fundraising is a necessary evil that besmirches your reputation and annoys donors ... well, you aren’t going to be happy. Get right with the profession. Love it. That’s the only way to do great work, and it’s the only path to personal fulfillment in the job.”
Peter of the MicroPhilanthropy blog shares the Top Five Person-to-Person Fundraising Campaigns by Keyword and… you guessed it, for kicks he searched under “bikini,” “martini,” and… “Speedo.” A very fun list resulted - as well as a cool tool you can use to search for your cause or keywords in personal fundraising widgets and campaigns.
OTHER TOP FIVES
Because I have a thing for economists (just one, actually, who doesn’t lie but who does have superlative soundbites), I just have to include the Top Five Lies My Economist Told Me in this carnival.
Adrian of Giving Matters gives us five things that should matter more in our sector. His call for cultivating trust, cooperating (as opposed to duplicating) and operating with efficiency are right on.
The lovely Yvonne of Lip-Sticking has a really good list of five tips for success in comments here. I like the first especially: “Just do it. Don’t sit around ’talking’ about it for ten years. Get up out of your chair and do it.”
Confused about how to make your technology choices? Wild Apricot weighs in on Five Reasons Why You Need Agile Methodology when it comes to software. Read on to learn just what that means, it’s interesting!
Thanks everyone. And PLEASE, if you submitted your top five and don’t see it here, let me know. I had so many entries, it’s possible I accidentally missed one. I’ll get it up right away if I missed your list.