The 10 reasons you’re not getting gifts: A mini-manifesto
- Sun, April 17 2011
- Filed under: Fundraising essentials
If we want more donations - more gifts for our cause - we have to tap into our own, inner gifts.
1. The Gift of Listening: Listening is the first step to real rapport. Build an emotional connection with donors by making them feel seen and heard.
2. The Gift of Perspective: Know that fundraising is all about the relationship you build with those donors – not the transaction of giving.
3. The Gift of the Right Brain: Unlock right-brain thinking and tell emotional stories about your work.
4. The Gift of Impact: Focus on the impact your donors can have, not the need you have.
5. The Gift of Champions: Turn your donors into messengers. Third parties can be more persuasive than we are.
6. The Gift of Hope: Don’t make your donors feel their gift is a drop in the bucket. Speak of the lives they change rather than the ones they haven’t.
7. The Gift of Technology: Technology isn’t magic alone, but it can work magic on the right fundraising approach.
8. The Gift of Context: Create an environment for donors that’s more conducive to giving.
9. The Gift of Inclusion: Don’t let fundraisers be relegated to the sidelines of an organization – architect fundraising into the organization overall.
10. The Gift of Love: These nine gifts will yield a tenth: the gift of love for what you do. Giving makes people happy, and so you’re in the wonderful business of joy.
Comments
Reading your fund raising reminders helps me stay on track in my efforts.
Thank you!
Dianne