Fri, July 12 2013

Social media resources for nonprofit communicators

Caryn Stein's avatar

Director of Content Strategy, Network for Good

Filed under:   Social Media •

posted by Caryn Stein, Director of Content Strategy at Network for Good

The team here at Network for Good recently released two updated resources on social media: a Social Media Mini Guide for Nonprofits and the Nonprofit Social Media Checklist. You can download both of these resources for free (registration required), and they’re focused on practical tips coupled with real examples to help you think about the best way to incorporate social media in your outreach.

Here’s an excerpt from the guide:

How can you stand out on social media? Think outside the box when presenting your stories via social channels. Here are a few creative ways to frame your content:

•  Invite your supporters on a journey. Take readers on a journey to your field sites, local outreach events and through video, photos and up-to-the-minute updates. Use a combination of formats to really capture the full experience.

•  Curate an exclusive exhibit. Have a collection of artifacts, illustrations or thank you notes from constituents? Show them off and let them speak for you.

•  Make your fans part of the action. Share a play-by-play of live events or behind the scenes activities with a virtual “back stage pass”.

•  Create a serial drama. Never underestimate the power of a cliffhanger—tell your story in installments over several days or weeks. Use hashtags, photo albums and landing pages to link the pieces together.


Nonprofit friends in the DC area: don’t miss out on a great opportunity to learn how to effectively use social media for social good (and network with your colleagues) at the Social Media for Nonprofits conference DC on Monday July 15, 2013. There are still scholarships available and you can also get $20 off registration with the code “N4G”.

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