Social media: It’s the people, not the tools
- Thu, August 02 2012
- Filed under: Fun stuff
When it comes to social media, don’t get caught up in the tools less you end up with something like the silliness captured in this cartoon.
By tools, I mean blogging, sharing, podcasting, Twitter, Facebook, etc. The tools aren’t intrinsically interesting. What matters is:
1. How you listen (conversations are more important than self-promotion)
2. What your organization says (the content you put into the tools)
3. Who else talks about you (the messengers)
The common denominator? The people and ideas drive interest - not the technology. That’s why I’m a blogger about marketing - but (I hope) will never end up with a Facebook group for Twitter users who Tweet about podcasters who talk about marketing bloggers.
Comments
It sounds so obvious, but as we all scramble to adjust to a changing world, often what we say, how we say it, and who is saying it…get’s lost in the shuffle. I see many just “getten’ it done”.
Best, Judy
AMEN to this.
We don’t buy a drill unless we need a hole.
We don’t hire a cab unless we need a ride.
We don’t put in a new stove unless we intend to cook.
We don’t put up a FB page unless we intend to engage.
Unfortunately, Claire, some people install the stove upside down and fail to plug in the drill. And they create a FB page thinking that all they need to do is recycle their news releases.
Say it ain’t so Glenn!
I suppose I should’ve written that we “shouldn’t” do any of these things.
I’m not so sure about this. . . choosing the right person to handle the right tool is essential. I let someone else set up our groups Facebook page and she created it as if it were MY personal page. That was a mess. Then our website has always been problematic. Have spent an enormous amount of time on the wrong tool and wish I’d spent a little bit more money to hire someone and save my precious time. because the site isn’t user (or even administrator) friendly, I think it discourages our visitors and I’m back to square 1.