- Thu, August 02 2012
- Filed under: Fun stuff
When it comes to social media, don’t get caught up in the tools less you end up with something like the silliness captured in this cartoon.
By tools, I mean blogging, sharing, podcasting, Twitter, Facebook, etc. The tools aren’t intrinsically interesting. What matters is:
1. How you listen (conversations are more important than self-promotion)
2. What your organization says (the content you put into the tools)
3. Who else talks about you (the messengers)
The common denominator? The people and ideas drive interest - not the technology. That’s why I’m a blogger about marketing - but (I hope) will never end up with a Facebook group for Twitter users who Tweet about podcasters who talk about marketing bloggers.