Thu, June 23 2011

Secrets of the Yayas: Your Guide to Millennial Donors

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Social Media •

Yesterday, the Case Foundation held a a virtual summit on millennial donors (and YAYAs - youth and young adults).  I was one of several blogger correspondents.  Here’s a roundup of the coverage from bloggers, plus a new study from Deloitte, providing a good grounding in connecting with folks born in the 1980s and early 1990s.

Your Millennial Guide:

1. Amy Sample Ward with great data on millennial donors, plus insights on mobile and generational divides.

2. Kivi Leroux Miller on mobile marketing to millennials and microvolunteerism.

3. Nathan Hand on creating great fundraising campaigns and lessons from LiveStrong. He also covered a conversation with Jean Case.

4. Beth Kanter with a wrap-up of key themes, including the fact that millennials want to engage with nonprofits - research shows they aren’t entirely distrustful of institutions and want relationships with us.

5.  I covered Julien Smith’s 10 social media essentials and 7 things I learned from Mr. Youth about marketing to millennials.

Finally, also on the topic of millennials, there’s new research out from Deloitte showing that millennials who frequently participate in workplace volunteer activities are far more likely to be proud, loyal and satisfied employees compared to those who rarely or never volunteer.

The eighth annual Deloitte Volunteer IMPACT Survey reveals that, compared to those who rarely or never volunteer, millennials who frequently participate in their company’s employee volunteer activities are:

• Twice as likely to rate their corporate culture as very positive (56 percent versus 28 percent);
• More likely to be very proud to work for their company (55 percent versus 36 percent);
• More likely to feel very loyal toward their company (52 percent versus 33 percent);
• Nearly twice as likely to be very satisfied with the progression of their career (37 percent versus 21 percent);
• More likely to be very satisfied with their employer (51 percent versus 32 percent); and,
• More likely to recommend their company to a friend (57 percent versus 46 percent)

More on that survey is here.

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