Mon, January 14 2013

Recommended read: Email subject lines that work

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

Here’s a quick, good read for a Monday morning: 3 ways to get people to open your emails, based on brain psychology.

1. Use something personally relevant to grab attention

2. Make your subject line oddly short, long or different

3. Surprise people by switching it up

Why do these work - and how exactly do you make this happen?  Read this ClickZ article for the details

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