Mon, January 14 2013
Filed under: Marketing essentials •
Here’s a quick, good read for a Monday morning: 3 ways to get people to open your emails, based on brain psychology.
1. Use something personally relevant to grab attention
2. Make your subject line oddly short, long or different
3. Surprise people by switching it up
Why do these work - and how exactly do you make this happen? Read this ClickZ article for the details