Quiz: early guerrilla marketing
- Fri, December 08 2006
- Filed under: Marketing essentials
This comes from The Kid Who Invented the Popsicle (recommended reading for the under-ten set). Early guerrilla marketing! Who knew?
The word QUIZ came into being in a very unusual way. One day in the late eighteenth century, an Irishman named Daly bet a friend that he could introduce a new word into the language in 24 hours. That night, Daly went all around the city of Dublin writing QUIZ on walls. The next day everyone in Dublin was asking, “What’s a quiz?” Daly won his bet, and the word QUIZ became a part of the English language - literally overnight. Because Daly’s quiz tested people’s ability to come up with a quick answer, the word has come to mean a short, fast test.
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