Thu, March 29 2012

Picture this: Expert opinions on telling your story with images

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

There’s been a fantastic response to this month’s nonprofit carnival topic: telling your story with riveting images.  Here’s everything you always wanted to know about the topic from an exceptional range of experts.  I’ve arranged the posts into three parts—inspiration, tips and resources.

1. Start with inspiration!

One of the best ways to get inspired is to check out great images from other organizations.  The best examples I saw were from the Gift of Life Blog and Pinterest board, which feature bone marrow donors pictured with their recipients.  Very moving!  Here are two of them, with the donors and recipients meeting together.

I’ve posted many of my favorite images and a little humor via Jeff Brooks here on Pinterest

Pinterest Gallery

Be sure to check out Beth Kanter’s Pinterest boards too.

Also, Nancy Schwartz offers some bus stop inspiration in visual storytelling and Carol Buckheit offers her favorite video for thanking donors from Bowling Green State.  And from Fundraising Detective, check out three classic fundraising images from SOFII.

2. Get tips for capturing and communicating with images

Kivi Leroux Miller’s Nonprofit Communications Blog has must-read posts on how to coordinate a cheap and successful photo shoot for your nonprofit, in two parts.  Here’s part one and here’s part two.

Connection Cafe offers eight hints for the non-photographer.

Big Duck offers tips on how to take fab photos on a tiny budget.

Big Duck also provides the basics on visual storytelling here.

Beth Kanter shares insights about visualization of data here.

3. Find fabulous resources to help along the way!

TechSoup reports on the outcome of its Digital Storytelling Challenge and provides links for free Flickr Pro accounts and Facebook Timeline tips here.

The Georgetown University Center for Social Impact Communication offers a complete guide to communicating with imagery here.

I hope you enjoy this library of resources - and put it to good use.  There is nothing like a wonderful image to tell your story.


Next month’s carnival will be hosted by Allyson Kapin at RAD Campaign.  The topic is social fundraising and crowdfunding.  Learn more here!


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