Nonprofits—first in social media?!
Forget corporate savvy - here’s a case of nonprofit savvy.
According to a new study cited by massnonprofits, we nonprofits are cutting edge when it comes to social media:
Charitable organizations are outpacing the business world in their use of social media, according to a study recently completed by The University of Massachusetts Dartmouth’s Center for Marketing Research. According to the study, “America’s largest charities are turning to the Internet in an effort to increase awareness of their missions and to help connect with their constituencies. While these organizations are known for their nonprofit status and their fundraising campaigns, they demonstrate an acute awareness of the importance of Web 2.0 strategies in meeting their objectives.”
Wow, who knew?
Want to get started in social media? Here are two good places to start:
Network for Good’s new resource on the topic
Expert Beth Kanter, who is the go-to guru on the topic
Hat tip to Erik at Orion for this story.
Syndicate
Hmm this could be a few things.
Lack of cash forces innovation.
Having young empowered volunteers/staff means you can incorporate new ideas faster.
I wonder if the data is stratified by the size of the non-profit/business or by sector.