Fri, April 27 2007
Filed under: Websites and web usability •
Beth Kanter’s great post on web analytics is well worth a read today.
A highlight is this quote:
“Web Analytics packages are sold as if it’s an automatic coffee maker. In fact, it is more like buying a coffee plantation. You can still get your cup of coffee (eventually), but your going to have to stick your hands in a lot more manure than you ever knew.” Tom Cunniff - Yahoo Web Analytics Forum
Yes, it’s messy - but vital - to know who is coming to your site and what happens when they’re there.