Fri, June 08 2007
Filed under: Marketing essentials •
In my book, I talk about one of my favorite ad campaigns—“Welcome to Miller Time.” Miller Time captured a mood and moment we all understand. It’s the time of day when our work is done, we toss aside our lassos, wrenches, or marketing plans, and seek relaxation and indulgence.
Miller’s marketers named the moment we were ready for their beer. They know that the best way of delivering a message or product is to make them arrive at the moment our audience is most receptive.
What’s your Miller Time? When are YOUR audiences at their most open-minded? Concentrate your marketing resources on those moments and you’ll get better results.