Mon, July 02 2007
Filed under: Marketing essentials •
I want more charities to make me believe that my actions will make a difference.
I want less gloom and doom and more inspiration.
I want to hear less about need and more about impact.
Do this with stories and charts. Or do it figuratively.
I like this way of dramatizing the power of signing a petition.
I like this way of showing small contributions can really stack up to something.
Thanks to Houtlust for these.
Show people they can be powerful. They will want to help you.