Tue, September 18 2007
Filed under: Marketing essentials •
Katya’s note: My colleague Jono, who guest-starred here at the blog earlier this year when I was on a tropical island, is at Salesforce’s Dreamforce meeting out in San Fran. He’s going to share some reports hot from the center of relationship management nirvana. Network for Good has been working with Salesforce.com to adapt its database tools to nonprofits. Here’s what he’s heard so far—more to follow!Dreamforce 2007, Salesforce.com's annual users' conference. I will be blogging from Dreamforce this week with examples and tips for using technology to improve the effectiveness of nonprofit marketing.
In the meantime, I am currently live blogging from the opening keynote, where salesforce CEO Marc Benioff is speaking about how community-driven models—arising from the Internet—create new possibilities for organizations to innovate without huge investments in software and technology infrastructure. Marc just introduced another Marc—Marc Sternberg is the principal of Bronx Lab School, a nonprofit, public college preparatory school funded in part by the Bill & Melinda Gates Foundation.
The vision for Bronx Lab School is uncomplicated: with the right support, work ethic and attitude, its students can succeed. Through small class and school size, a passionate and cohesive staff committed to innovative and dynamic project-based instruction, and a non-negotiable culture of excellence, Bronx Lab's students excel.
School Principal Marc Sternberg is speaking about how his Bronx Lab School is managing accountability by using salesforce to measure and track behavior, attendance and homework.
"One of the important metrics we must report to the Department of Education is our student attendance. With accurate attendance benchmarks, we can retain control of the way we run our school, and stay up-to-date on our teaching staff needs. Salesforce has allowed us to create a detailed student database that does much more than generate the reports we need for the city, it helps us identify students who may need extra help to stay in school."
If you are interested in examples of how technology is helping nonprofits improve their marketing and online fundraising results, stay tuned this week for more updates from Dreamforce. If you are attending Dreamforce, stop by and visit Network for Good in the nonprofit pavilion on Tuesday between 11am-12:30pm.