Last-minute giving
- Fri, December 29 2006
- Filed under: Fundraising essentials
Pursuant to my last post, I wanted to share some numbers. In the past two days, we’ve seen giving increase incredibly sharply. So if you haven’t done a last-minute ask to your donors, do it before you leave the office today! Network for Good sent a one-sentence reminder to our donors in an attractive html yesterday and got back what equates to a $50 donation for every email sent within hours. People are making their last-minute gifts as we speak, so you want to be top of their mind.
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