- Wed, November 08 2006
- Filed under: Social networking and web 2.0
This is so funny, I can’t stop watching it. The Huffington Post loved it too.
Check out more at PhilTube. After immediately asking me on the phone today if I was blogging, Phil later let on that “Hart + Larsson are the agency creative minds behind this PhilTube campaign and its brilliant execution.” That would be Phil himself.
I think that like most great things that go viral, it cleverly captures a latent but widespread phenomenon just waiting to be creatively expressed. In this case, it satirizes what’s popular, what’s contrived on YouTube and the general foaming-at-the-mouth for all things web 2.0—in a really original way. At least that’s what it means to me. And it’s funny.
By contrast, last night, I spent a good 60 minutes on YouTube looking at nonprofit videos, and it was like watching public access TV. Most were at least six minutes long and about as fresh as a canned PSA from the 1960s. They looked so tragically unhip amid Borat and shrimp on a treadmill. Most had been viewed by about 12 people—about the number of staff at the nonprofits in question.
I found only two I liked - one that wasn’t in English and this one:
I like it because it follows some basic rules of the YouTube world:
1.) Be authentic
2.) Be homemade
3.) Be original
4.) Let someone else have the camera—a supporter, a beneficiary, whatever
5.) Give up control—let that someone else say what they want
6.) Give people a reason to watch and something easy to do