How to make advocacy sticky
- Thu, June 05 2008
- Filed under: Advocacy
Imagine you had to mobilize an audience of working moms to advocate for paid sick days - something that too few receive.
You could talk about the importance of paid sick days for the working mom. Yawn.
Or you could use humor and interactivity to relate to how moms experience this issue - which is by living in fear of getting ill and avoiding sick people like the plague.
I pick door #2.
So did RisingMoms. This is the first RisingMoms email (and they send too many) I’ve really liked - because it makes the issue sticky and VIRAL!
Comments
This reminds me of something someone once said about how good comedians make you laugh, but great comedians change the way you see things. It was an excellent example, thanks for sharing!
A great idea! Both fun and clever as it gets you involved, yet at the same time educates you and encourages you/makes it easy for you to take action. In itself it is viral but it also makes it easy for you to spread the message - only a click away.