How to appeal to all six types of donors
- Sun, December 04 2011
- Filed under: Fundraising essentials
This week, Hope Consulting and GuideStar released the second part of the Money for Good research.
In their research, they have identified six common types of donor motivation:
What do all of these have in common? Two things: Emotion and impact.
If nothing else, remember this: Speak to the heart and show how you make a difference. You’ll appeal to just about everyone.
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Comments
I’ve set up a not for profit… it’s quite interesting seeing what people’s motivation for giving is.
Posted by Davida Yemi-Akanle on 12/06 at 06:40 PM