Sun, December 04 2011

How to appeal to all six types of donors

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

This week, Hope Consulting and GuideStar released the second part of the Money for Good research.

In their research, they have identified six common types of donor motivation:

What do all of these have in common?  Two things: Emotion and impact.

If nothing else, remember this: Speak to the heart and show how you make a difference.  You’ll appeal to just about everyone.

  • Comment: (1)   


I’ve set up a not for profit… it’s quite interesting seeing what people’s motivation for giving is.

Posted by Davida Yemi-Akanle  on  12/06  at  06:40 PM

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