Mon, November 30 2009

Here’s a good fundraising appeal: I gave

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

I just gave them money.  Good job, Imagination Stage.  I often get asked by arts organizations how to make a case during tough times.  I think this appeal is a great example.

What’s to love?

1. The gratitude
2. The clear demonstration this is an organization that has tightened its belt and will stretch my dollar
3. The tangible sense of where the money goes
4. A reminder of why we love the arts and what it does for kids
5. More gratitude

Dear Friend of Children and the Arts,

Thanks to your commitment, we were able to ride out last season’s financial storm. The combination of your generosity, and our internal prudence and resourcefulness, enabled us to end our fiscal year on August 31st in the black and $400,000 below our original budget. Thank you!

Despite our best efforts to maintain ongoing programs and operations, we still have tremendous needs. Over the past two years our funding from the Maryland State Department of Education has been cut substantially from $300,000 to $161,000—a 46% reduction.

This cut in funding has a direct impact on the 15,000 Maryland students and teachers who receive free or subsidized tickets to attend Imagination Stage field-trip performances each year. This concerns us, as studies have shown that exposure to and participation in the arts results in heightened academic achievement and greater life successes for children of all backgrounds.

Please consider making a generous year-end gift to Imagination Stage to ensure these opportunities continue to be available for our most under-resourced schools.

Consider giving $30 for our 30 years of service, but a gift of $100, $250 or even $500 will have a significant impact. We are grateful for any amount. Please donate now by clicking here.

With a gift of $100 or more, you will become a Friend of Imagination Stage and enjoy exclusive benefits, including invitations to Opening Nights, opportunities to meet the actors, private backstage tours, $20 off an Imagination Stage class, and much more!

There is nothing like the excitement, inspiration and joy on the faces of children who experience theatre and the arts at Imagination Stage. Making those special moments possible is our passion and mission. Please help us continue opening hearts, inspiring minds, and igniting imaginations by making a generous gift today.

Thank you for your support of children and the arts and for being an important part of Imagination Stage.


Mark Richardson                     Bonnie Fogel

President, Board of Trustees         Founder and Executive Director

P.S. Your gift – large or small - is deeply appreciated and will help more children experience the magic of theatre and the arts at Imagination Stage. Thank you.



  • Comment: (6)   


I hear they have a nice deli?!?

Posted by Jono Smith  on  12/03  at  03:25 AM

That is a fantastic appeal. Well done.

Posted by .(JavaScript must be enabled to view this email address)  on  12/03  at  06:03 PM
Katya Andresen's avatar

Ah Jono, you need to donate for that reason alone!  Think of all that chicken salad!

Posted by .(JavaScript must be enabled to view this email address)  on  12/03  at  10:47 PM

As a social media writer/editor (for ThePort Network), I especially appreciate the talent and professionalism that went into this letter to donors. The tone is spot-on and persuasive. I especially like the third paragraph and next to last paragraph where the kids are the focus.

Posted by Walter Roark  on  12/03  at  11:38 PM

What a great cause, convinced me

Posted by Rugby Nick  on  12/04  at  03:18 AM

This is an excellent example on creation of social awareness and thus achieve set goals with limited numbers of words.

I would also like to point out from my experience(though very less)

From a global perspective, instilling a sense of faith in the organization is the key behind achieving the goal.

Now as you have rightly pointed out all the factors do play in. But according to my opinion, the biggest factor which is considered or assumed

that this organization is really a right thing.

Usually the questions we assume to be correct are:

This organization is actually the real stuff
This organization will make a mark in long run(with some apprehensions, we do consider it ok)
And ultimately, what is written is the entire truth.

From an African, Eastern European and Asian perspective the accountability of the organization plays a major role and instilling that faith plays a trick in these parts of the world.

Posted by .(JavaScript must be enabled to view this email address)  on  12/13  at  08:33 PM

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