Katya's Non-Profit Marketing Blog | Hate your brand look? We’ve got a present for one of you!

Hate your brand look? We’ve got a present for one of you!

I’m in a giving mood. Yahoo! recently sent me $100 to do nice things for other people as part of their pay-it-forward Kindness campaign. I bought coffee for everyone at Starbucks one morning and bought children’s mittens and hats for needy families.

Now I’ve got a present for one of you, thanks to Ryan Myers of STREETLIGHT: a website, business cards, posters and/or postcards!

Who is STREETLIGHT? STREETLIGHT seeks to provide non-profit organizations with a strong visual identity through affordable branding materials. Because many non-profits don’t have the budget to create high- quality full-custom branding, the firm has created a range of pre-designed brand packages that can be retro-fit with your organization’s existing identity or skinned with one of its semi-custom logo designs.

Here’s the giveaway:

Semi-custom STREETLIGHTexpress website plus 2 of the following:
500 business cards
50 11x17 posters
500 postcards

How to win:

Between now and Christmas Day, add a comment to this post with one sentence on why you hate your brand look and a link to your home page. I’ll pick the one in most dire need of help. When the makeover is done, we’ll post the before and after here on the blog!

Posted by .(JavaScript must be enabled to view this email address) on 12/18 at 04:20 PM

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Comments

Simply stated, we don’t have a brand look;we have a website and individual-created pieces of collateral that do not portray who we and what our mission is whatsoever!

Posted by Joni Bonnell on 12/18 at 07:14 PM

My “rustic” web site helps remind donors I’m not funded by the University where I’m located, but also looks far too amateur for the 18 years of professional work we’ve done.

Posted by Julie on 12/19 at 10:32 AM

Our website is a basic template that was good for us before we became non-profit but we’ve outgrown it. It’s not user friendly and hard to navigate through. We can’t even put up our national resource page because of the limitations with the template. Not a helpful site when people are looking for help.

Posted by Rose Winick on 12/20 at 02:13 PM

I got the following via email:

An angry logo and tired and boring website is not the image a compassionate, energized, forward thinking organization such as the Joplin Humane Society wishes to project. http://www.joplinhumane.org

Posted by .(JavaScript must be enabled to view this email address) on 12/20 at 03:48 PM

Over the past decade, we have build one of the most widely respected Chamber Music festivals in the country, but you wouldn’t know it from our cheezy, hard-to-navigate website. We’ve relied on donated web design, which isn’t always the best, and want to create a brand presence as recognizable as festivals like Aspen and Tanglewood. We’re good enough to play in the big leagues, and want our website to reflect that.

Posted by Sally Lawton on 12/21 at 09:12 AM

Our website is so close, but it needs a little love in the navigation and more dynamic illustration of the amazing dance this organizing provides.

Posted by Maureen Kickham on 12/21 at 09:15 AM

Different people should treat thesis write related to this post in a right way, just because they will need that a dissertation writing in a future life.

Posted by Linda32 on 12/21 at 10:03 AM

Brand hastily put together, website unwieldy, TMI!

Posted by Suzanne G. Brewster on 12/21 at 12:09 PM

We have a logo, does that count as a brand? Two staff and shoestring budget equals very few marketing opportunities. 2010 marks our 15 year anniversary, so it would be nice to head in the right direction. http://www.cattfoundation.org

Posted by Ryan Michelle on 12/21 at 01:21 PM

Our website is based on a city-wide template, most of which is not going to change - but we have no real brand or “identity” as a library.

Posted by Laura England on 12/21 at 02:39 PM

CLAWS has grown so big and so much faster than anybody ever thought it would, it is really time for us to update our “look” to something much more professional, and I, the one person doing all of the administrative work just don’t have the time to do that and care for the animals as well.

Posted by Kindra Mammone on 12/21 at 06:56 PM

Website is just not catchy enough to keep peoples attention. Need a new brand that will make viewers stand up and take notice and want to donate to our cause.

Posted by Pam Tomlinson on 12/21 at 10:22 PM

We’re an excellent little public library with no brand to speak of and a website that does not reflect our dynamic and excellent service, programs, and staff, and we definitely need (deserve!) something that will highlight our strengths.

p.s. My birthday is Friday, and this would be a great present!

Posted by Jane C. Daugherty on 12/22 at 12:43 PM

Our website is very linear and everything one could expect from one who taught themselves the basics of web design years ago; we need a website that reflects the forward-thinking and life-changing vision of the literacy council.

Posted by Nancy Fletcher on 12/22 at 02:34 PM

Much to your confusion, we are not a part of the public school system here in Sarasota—we need an identity of our own.

Posted by Lindsay on 12/22 at 04:20 PM

Can you say BIG green and blue “swoosh” not only all over our website, but all of our other marketing materials!?!?

Posted by Shea on 12/23 at 09:14 AM