Tue, January 01 2013

Happy new (fundraising) year

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

Happy New Year!

We’re still tabulating results at Network for Good, but a first look at the numbers suggests December was good to most nonprofits.  While the average number of online donations per nonprofit looks flat compared to 2011, the average size of gift is larger, so most of the thousands of organizations that fundraise through our platform saw about 10% more dollars this December than last.  How did you do?

As we head into the New Year, please don’t forget the number one priority you should have today: Thanking your donors.  It’s the single most powerful way to raise more money in 2013. And it’s the right thing to do.


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