Tue, November 19 2013

Get ready for #GivingTuesday: resources for nonprofits

Caryn Stein's avatar

Director of Content Strategy, Network for Good

Filed under:   Fundraising essentials • Marketing essentials • Social Media •

Giving Tuesday Banner

#GivingTuesday is just two weeks away—is your nonprofit ready? 

While some organizations have been planning their #GivingTuesday campaigns for quite some time, if your nonprofit’s still wondering how to get in on the fun, don’t worry. There’s still time to participate and kick off December with a boost in donor activity. Some ways to get started:

1. Sign up. Registered 501(c)3 organizations can visit GivingTuesday.org to become an official partner organization and find ways to get involved.

2. Set a clear goal. Figure out what you want to accomplish on #GivingTuesday and set a goal that you can measure.

3. Get your emails and social media updates ready.  Craft a few emails to rally your supporters to give along with their peers on December 3. Use social media to keep the excitement going and encourage fans to spread the word. You can join the conversation by using hashtag #GivingTuesday.

4. Make it easy for your supporters to give. Create clear calls to action so donors don’t have to wonder what you want them to do. Then, remove all of the roadblocks to giving by streamlining your donation process and enabling your donors to give via mobile.

5. Make it easy for your supporters to share. Offer easy and ubiquitous social sharing options on your donation pages and content, along with pre-programmed updates that your community can share with their networks to inspire even more participation.

Ready to make #GivingTuesday your own? Here are some resources to help you make the most of this day of giving and connect with your supporters:

• Learn how to get the most out of #GivingTuesday from GreatNonprofits

• Check out the amazing Giving Day Playbook from the Knight Foundation.

• Our friends at HubSpot have 12 tips for amplifying your #GivingTuesday campaign.

• The folks at GivingTuesday.ca offer some great ideas for 6 super-simple social media campaigns.

• Find (and share) even more resources in John Haydon’s Ultimate #GivingTuesday Checklist.

What are your plans for #GivingTuesday? Let us know in the comments below!

  • Comment: (2)   


We are raising money for beginner farmers to help them learn the hands-on skills needed for their trade. The Journeyperson Program places beginner farmers with experienced mentor farmers who need help with their labor management and farming. In turn, JPs learn everything from growing skills, business planning, farm management, and ecology.

At NOFA-NH we believe local and organic as the “Gold Standard” and we want to help promote a thriving local food economy.  Our mission: We actively promote regenerative, ecologically sound gardening, farming and land care practices for healthy communities. We help people build local, sustainable, healthy food systems.

Posted by Eleanor Luna  on  11/23  at  06:50 PM

Thanks for the focus on donor over the donation.  I agree that fundraising is about people more than about money (though we can’t ignore income).  It’s about the people we serve and the people that make it possible.

When we focus on the donation over the donor, a good cause may be accomplished, but the spirit of giving may not grow beyond the current project. With a focus on the needs, desires, goals, concerns, interests, abilities and ideas of donors, an organization receives not only dolars, but an ally and partner.  Many of our donors are already partners in our cause, but if we focus on them as donors for their benefit, they may become partners in fundraising as well.

If donors are able to interact with each other, contribute to the process of fundraising, experience personal growth and see the result of their involvement, we can achieve more than reaching our fundraising goal.

Honoring and inviting donors to contribute more than money and receive more than tax deductible receipts is just good stewardship of invisible assets already in our community. This can open the door to adjacent possibilities that don’t normally exist in a typical appeal to give.

All that donors bring to our organization if recognized and integrated into our mission and strategy can lead to stronger relationships and results. We may find creative resolutions to roadblocks and new alternatives. We may discover common ground that allows us to collaborate and combine efforts rather than argue over what is the best method or strategy for raising the greatest amount of income.

Paying attention to donor interests as a way to connect and get more donations won’t accomplish as much as attention to donors with respect and care for all they bring to the table and stand for.

Posted by Ron King  on  11/24  at  12:21 PM

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