Extreme nonprofit makeover
- Thu, July 26 2007
- Filed under: Websites and web usability
Our colleagues at Global Giving have had some serious work done on their site - and let me tell you, it’s more than just a facelift. I really like the results: hipper, far more user-centric, highly tangible (so important these days), and action-oriented. This is an approach to imitate!
Check out the before and after screen shots below and learn from what they did:
1.) They changed their home page from an “about us” page to an “about the donor” page (the word “you” leaps off the new home page)
2.) They went from a site simply asking for money to one with engaging welcome mats for donors AND explorers
3.) They went from a buried call to action to big, clickable buttons
4.) They made their work more personal, tangible and emotionally immediate (instead of a chart, you see faces)
5.) They showed impact - you can see exactly what dollar amount accomplishes what good
BEFORE
AFTER
Nice work!
On the extreme nonprofit makeover theme, at Network for Good we recently promised marketing surgery to help a nonprofit using our services. We’re in the process of choosing the future swan and will let you know when they’re named - and what we’re going to do. Stay tuned…
Comments
Katya - thanks so much for the kudos. Very high praise coming from you. And you should take a bow as well, as we have repeatedly come back to your “first principles’ as we have redesigned the site. Thanks and hope folks will check it out.
Donna (COO at GG)
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I love the compliments in Russian. Spaseeba, Sergey! Ochen priatna!
we have redesigned the site. Thanks and hope folks will check it out.
I love the colors and the template you used for this site. Good job!
as we have repeatedly come back to your “first principles’ as we have redesigned the site. Thanks and hope folks will check it out.
Yes, it became much better,but the logo is similar on Joomla or just it seems only to me)
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I have to confess that this is great change! I see that you made many changes in your site toward better visual effects and design! I hope everything will be fine!
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Very high praise coming from you. And you should take a bow as well, as we have repeatedly come back to your “first principles’ as we have redesigned the site. Thanks and hope folks will check it out.
Your colleagues has done a really fantastic job , and i do agree with them as the website themes needs about us to be replaced with about the Donner.
They had a good accomplishments.They showed impact - you can see exactly what dollar amount accomplishes what good.Have been shared with Dissertation blog.
It is to help a nonprofit using our services. We’re in the process of choosing the future swan and will let you know when they’re named - and what we’re going to do.Regards,
Well they changed whole site layot without changing design. It seems to be usefull - second screenshot proof that.
But what does it mean “about the donor”? what is the difference between “about us” and “about the donor”& I don’t get it.
Really a good blog.But what is a there without getting a profit.I really like the results: hipper, far more user-centric, highly tangible.thanks for sharing.
regards,
ya I do agree that this is a good blog. As they changed the layout of the template.
To be very true, It is not an easy task to implement all windows utils with UBUNTU or any other Linux distro. Thx for patience.
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This blog has come up a very good concept of non-profit marketing. They made their work more personal, tangible and emotionally immediate. Regards,
I love the colors and the template you used for this site. Good job.
I enjoy the new one, congrat to the designer !! Very good work, thanks for sharing experience !!!
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