Thu, July 26 2007

Extreme nonprofit makeover

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Websites and web usability •

Our colleagues at Global Giving have had some serious work done on their site - and let me tell you, it’s more than just a facelift.  I really like the results:  hipper, far more user-centric, highly tangible (so important these days), and action-oriented.  This is an approach to imitate!

Check out the before and after screen shots below and learn from what they did:

1.) They changed their home page from an “about us” page to an “about the donor” page (the word “you” leaps off the new home page)
2.) They went from a site simply asking for money to one with engaging welcome mats for donors AND explorers
3.) They went from a buried call to action to big, clickable buttons
4.) They made their work more personal, tangible and emotionally immediate (instead of a chart, you see faces)
5.) They showed impact - you can see exactly what dollar amount accomplishes what good

BEFORE

GGold

AFTER

GGnew

Nice work!

On the extreme nonprofit makeover theme, at Network for Good we recently promised marketing surgery to help a nonprofit using our services.  We’re in the process of choosing the future swan and will let you know when they’re named - and what we’re going to do.  Stay tuned…

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