Thu, July 26 2007

Extreme nonprofit makeover

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Websites and web usability •

Our colleagues at Global Giving have had some serious work done on their site - and let me tell you, it’s more than just a facelift.  I really like the results:  hipper, far more user-centric, highly tangible (so important these days), and action-oriented.  This is an approach to imitate!

Check out the before and after screen shots below and learn from what they did:

1.) They changed their home page from an “about us” page to an “about the donor” page (the word “you” leaps off the new home page)
2.) They went from a site simply asking for money to one with engaging welcome mats for donors AND explorers
3.) They went from a buried call to action to big, clickable buttons
4.) They made their work more personal, tangible and emotionally immediate (instead of a chart, you see faces)
5.) They showed impact - you can see exactly what dollar amount accomplishes what good

BEFORE

GGold

AFTER

GGnew

Nice work!

On the extreme nonprofit makeover theme, at Network for Good we recently promised marketing surgery to help a nonprofit using our services.  We’re in the process of choosing the future swan and will let you know when they’re named - and what we’re going to do.  Stay tuned…

  • Comment: (36)   

Comments

grin
Katya - thanks so much for the kudos.  Very high praise coming from you.  And you should take a bow as well, as we have repeatedly come back to your “first principles’ as we have redesigned the site.  Thanks and hope folks will check it out.
Donna (COO at GG)

Posted by Donna Callejon  on  07/27  at  01:35 PM

Дизайн сайта стал намного приятнее

Posted by Serg  on  07/28  at  07:33 AM

The design of site became far more pleasant

Posted by Sergey  on  07/28  at  07:34 AM
Katya Andresen's avatar

I love the compliments in Russian.  Spaseeba, Sergey!  Ochen priatna!

Posted by .(JavaScript must be enabled to view this email address)  on  07/31  at  08:28 PM

Very high praise coming from you

Posted by proxy site  on  11/10  at  07:39 PM

we have redesigned the site.  Thanks and hope folks will check it out.

Posted by anonymous proxy  on  11/10  at  07:42 PM

I love the colors and the template you used for this site. Good job!

Posted by promovare seo  on  12/24  at  09:46 PM

as we have repeatedly come back to your “first principles’ as we have redesigned the site.  Thanks and hope folks will check it out.

Posted by automotive repair manual  on  01/10  at  12:04 PM

Yes,  it became much better,but the logo is similar on Joomla or just it seems only to me)

Posted by Riot  on  04/22  at  07:51 PM

Rosen proposes that ultimately the passionate will be most involved and by having online

degrees in business an open system with widely available tools, users will police it. I

think CBS Eyemobile and Apple offer examples of how the users are policing content.
online fire science degrees | online forensic

psychology degree

Posted by .(JavaScript must be enabled to view this email address)  on  05/07  at  11:26 AM

Rosen proposes that ultimately the passionate will be most involved and by having online degrees in business an open system with widely available tools, users will police it. I

think CBS Eyemobile and Apple offer examples of how the users are policing content.
online fire science degrees | online forensic psychology degree

Posted by .(JavaScript must be enabled to view this email address)  on  05/07  at  11:29 AM

To be very true, It is not an easy task to implement all windows utils with UBUNTU or any

other Linux distro. I had some big problems with my previous UBUNTU Install but I love

Linux. It is just like my passion so I hope that someday I’ll keep everything running.
Homeschooling for high school | Accredited diploma

Posted by .(JavaScript must be enabled to view this email address)  on  05/07  at  11:32 AM

I have to confess that this is great change! I see that you made many changes in your site toward better visual effects and design! I hope everything will be fine!
Matthew from error nuker review

Posted by Matthew  on  05/11  at  12:27 PM

Very high praise coming from you.  And you should take a bow as well, as we have repeatedly come back to your “first principles’ as we have redesigned the site.  Thanks and hope folks will check it out.

Posted by Bears  on  05/12  at  02:55 PM

Your colleagues has done a really fantastic job , and i do agree with them as the website themes needs about us to be replaced with about the Donner.

Posted by full color printing services  on  05/13  at  03:31 PM

They had a good accomplishments.They showed impact - you can see exactly what dollar amount accomplishes what good.Have been shared with Dissertation blog.

Posted by Dissertation  on  05/14  at  10:54 AM

It is to help a nonprofit using our services.  We’re in the process of choosing the future swan and will let you know when they’re named - and what we’re going to do.Regards,

Posted by Essay  on  05/14  at  10:56 AM

Well they changed whole site layot without changing design. It seems to be usefull - second screenshot proof that.
But what does it mean “about the donor”? what is the difference between “about us” and “about the donor”& I don’t get it.

Posted by captcha bypass  on  05/14  at  01:27 PM

Really a good blog.But what is a there without getting a profit.I really like the results:  hipper, far more user-centric, highly tangible.thanks for sharing.
regards,

Posted by Cars  on  05/15  at  06:16 AM

To be very true, It is not an easy task to implement all windows utils with UBUNTU or any other Linux distro. Thx for patience.
wood burning fireplace insert review crew

Posted by combat the fat course  on  05/16  at  04:03 PM

This blog has come up a very good concept of non-profit marketing. They made their work more personal, tangible and emotionally immediate. Regards,

Posted by Free Online Games  on  05/18  at  06:59 AM

I love the colors and the template you used for this site. Good job.

Posted by แมวมอง  on  05/19  at  08:35 AM

I enjoy the new one, congrat to the designer !! Very good work, thanks for sharing experience !!!

Posted by bwin  on  05/20  at  02:12 PM

Numerous online schools, colleges, and universities offer undergraduate and graduate nonprofit degrees in the fields of management, leadership, finance, project management, and many more. Bachelor, master, doctorate, and graduate certificate degrees are all available through online colleges and universities. Graduate program certificates allow specialization in one aspect of nonprofit functions, such as management, leadership, or financial management.
Online schools offer study in the field of research and development, marketing, financial management, production, sales, public relations, volunteer and staff training, and human resource development. Nonprofit organizations place strong emphasis on professional and personal development, interpersonal skills, intuition, and compassion.
If you are interested in learning more about schools offering Non Profit Online Degrees, and other types of schools, please search site against following keywords for more information and resources
online schools, distance learning, online non profit degrees.

Posted by online schools  on  05/26  at  10:31 AM

very nice post thanks!!!!

Posted by Buy Propecia  on  06/01  at  08:06 AM

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