Emailing now is good; Bad email is not good
- Fri, December 18 2009
- Filed under: Fundraising essentials
If it’s not apparent from the screetching halt to my blogging the last week, things are BUSY. This is the time of year when donations are flowing, and the pace will keep picking up until the last hours of the year - when online giving reaches its peak.
Don’t forget: Email your supporters now and again the week between Christmas and New Year’s.
But don’t make it bad email.
Jeff Brooks of Future Fundraising Now has a great post on why email response rates are down. The main reason: Because email quality is down. He says if email is dying, it’s suicide.
The issues?
Poor permission and opt-in practices.
Lack of relevance.
Overmailing.
Lack of differentiation.
Lack of personality.
Poor design.
Don’t do these!
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