Fri, February 15 2013

Easy to forget, critical to remember: Perspective is everything

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

It’s been a long week, so a short thought today.

Have you ever noticed how very young kids’ drawings usually don’t feature a person’s neck?  Have you wondered why?

My theory is that if you’re two or three years old and your perspective is low to the ground, you don’t see people’s necks when you look up.  You see a head sitting on arms. 

I can’t think of a better analogy for marketing.  Marketing mandates that we look at the world through the eyes of our audience and communicate from that perspective.  The process of pushing into a foreign frame of reference can be hard, but when we do it, we find its value.  Everything looks wildly different from that perspective.  And our work must meld to its crazy contours.  This is the mind-bending fun that is our profession.

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