Doing good goes viral; use these ideas!
Here are two interesting campaigns for doing good, full of possibilities for imitation:
1.) Modern Day Robin Hood
Here’s an interesting campaign, complete with a wildly popular YouTube video of a cash giveaway, a home page where you can buy visibility like the Million Dollar Home Page, interactive voting, etc.
2.) Starbucks “Chain of Cheer”
Check out their pay-it-forward type of goodwill campaign, which combines fun stuff online with guerrilla marketing giveaways like Robin Hood’s on the street.
We’re entered the one month a year when people are most inclined to do something nice for someone. How can you capitalize on the holiday spirit to generate excitement and action for your cause, drawing on the social marketing mantra—make it fun, easy and popular? Remember, for the donor, it’s not just about doing good, it’s about feeling good.
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Katya: Do you know the background on the phrase “Pay it Forward”? I have story I’m working using that phrase and it was funny to read it here.