Thu, December 13 2012

Data extravaganza! Check out the newest online giving indices

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Fundraising essentials •

I’m very excited to announce that Network for Good has three new sources of data on the state of online giving!

Here’s the headline from all three of these reports: Online giving is significantly up this year.   That applies to all organizations, but especially small- to medium-sized ones.

Check out the results in depth for all three indices:

1. THE BIG PICTURE: We at Network for Good have partnered with the Chronicle of Philanthropy, PayPal and Blackbaud to create the first-ever national online giving index.  Check out the results for Q3 of this year here.  Special thanks to Emily Gipple and Peter Panepento of the Chronicle for their work to pull together and analyze this groundbreaking data.  By bringing together Network for Good, PayPal and Blackbaud, they have created a comprehensive view of fundraising in the nonprofit world, spanning organizations of all sizes.

2. DECEMBER GIVING: Network for Good is sharing our holiday giving data with the Chronicle to create a near real-time index of December donations.  You can check out day by day and hour by hour trends.

3. GIVING ACROSS ONLINE PLATFORMS: Network for Good just released our own regular Q3 index on giving through our platform.  Here are the highlights; get the whole report here.  What’s special about our own reporting is that we compare giving on social networks, websites and portals.

Use this data to benchmark, plan and project your own fundraising efforts.

NFG Q3 giving index

  • Comment: (1)   


I just wanted to caution that even though online giving may be increasing (as was the case for my org this year when we ran a campaign on Razoo), we still had to use primarily old school methods (phone calls, word of mouth) to drive donors to the website. This may change over time, but as our donors still like to give mostly through checks in the mail, I don’t see drastic changes coming any time soon.

Posted by Chelsea  on  12/13  at  09:29 AM

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