Fri, July 31 2015
Filed under: Social Fundraising •
Social fundraising can help even the smallest organizations spread their message and attract new donors. These peer-driven campaigns tap into the networks of your supporters allowing you to expand your reach beyond your list.
But the real power of turning your donors into fundraisers is not just about the multiplier effect. It's about harnessing the personal stories and passion of those who care about your work. A generic copy and paste doesn't begin to realize the full potential of a social fundraising campaign powered by testimonials, personal experiences, and emotion of individual fundraisers.
The ultimate success of your campaign hinges on one key factor: personality.
If your P2P campaign is missing this element, you're not just missing the opportunity to create something magical, you're missing out on donations.
So, how do you ensure your peer fundraising campaigns have the kind of personality that will make others take notice and be inspired to act? Here are three ideas:
Let go, just a little. It can feel a bit scary to let go of your message, but remember: letting your fundraisers share their own passion, in their own words, is a powerful thing. This is the kind of authenticity you can’t come up with all by yourself, especially when your goal is to reach the friends and family of your supporters, who will be moved by such a personal message. In most cases, their message in their words holds the most influence.
Stories beget stories. Once people start sharing their personal experiences, it often inspires others to do the same. To get the ball rolling, ask a few of your staff, volunteers, or beneficiaries to share their stories in writing, photos, or video to stoke the emotions that will draw out the passion in your donors turned fundraisers. Connect them to why they gave in the first place.
Give a nudge. Quite simply, if you want people to include their stories, you gotta ask. Seems obvious, but your fundraisers will need a little guidance and encouragement. Give them a few prompts or templates to work from, but remember to allow (and push) for creativity and personality. Your online fundraising tools should give your fundraisers plenty of opportunity to make their message their own.
Want to learn how the right social fundraising software can help your supporters tell their story and share their passion? Schedule a demo and see our software in action!
Wed, July 29 2015
It’s 2015 and, yes, online fundraising is mainstream. However, many terms surrounding online marketing and fundraising can trip up nonprofits. When you’re making decisions about which software to use or campaign strategies to test, we want to make sure you and your colleagues aren’t confused when you come across a term you don’t use every day. That’s where our Online Fundraiser’s Glossary comes in! Take a look at the glossary, and tell us in the comments below if you can think of other words that should be on this list.
Here’s a quick snapshot of what’s in the glossary. Be sure to bookmark the full list.
Tue, July 28 2015
What inspires Millennials to give and volunteer? How can an organization engage with its Millennials? We’re racking our brains trying to understand the group that’s soon to be the largest living generation in the nation. Fortunately, we’ve got help from Derrick Feldman and his team at Achieve, who recently published the 2015 Millennial Impact Report. If you have the same burning questions, I strongly encourage you to read the report here. Short on time? Read our Q&A with Derrick below:
Network for Good: How can organizations use your research to activate their Millennial donors and volunteers?
Derrick Feldman: One of the most beneficial uses of this research is that it offers an intimate look at how Millennial employees engage in cause-related activities, especially in the workplace. They are passionate supporters of causes that interest them and benefit society! This research can be used as a guide for becoming more acquainted with your Millennial employees. It is a fairly comprehensive account of the attitudes and behaviors of Millennial (and non-Millennial) employees’ approaches to volunteerism and charitable giving within diverse work settings. Many CSR professionals might glean insight into how to effectively harness Millennials’ energy and enthusiasm toward cause-related experiences. For example, the report provides valuable information about using Millennials’ skills, interests, and motivations to create opportunities of value for them as well as to make an impact in their chosen community.
NFG: What are the top three takeaways from the report that would be valuable for an organization’s board and staff?
DF: Here are the three important takeaways:
Don’t be afraid to ask your Millennial employees to give! Nearly a quarter (22%) of Millennial employees and more than half (55%) of Millennial managers who made charitable donations in 2014 indicated that their company solicited these donations. Millennials are charitable, and they want to make a difference in both their local and global community.
Know your employees! Nearly half (45%) of Millennial employees participated in a company-wide volunteer day. While that is impressive participation, there is certainly room to increase involvement. Among those employees who volunteered, 29% did so because they were interested in the cause, and more than three-quarters (77%) said they were more likely to volunteer if they can use their specific skills or expertise. When organizing opportunities for Millennial employees to volunteer, companies should know which causes employees are passionate about, and then leverage the skills and knowledge of those employees to benefit the cause.
Peer influence and relationships matter! Employees (management and nonmanagement) were most highly influenced to participate in cause-related activities by their peers. Sixty-five percent of Millennial employees were more likely to volunteer if a co-worker asked them. Meanwhile, 67% of managers indicated they would be more likely to volunteer if other co-workers, not supervisors, were participating.
NFG: You recommend having a peer-to-peer fundraising model in place to activate Millennial employees. What factors do you think are required for it to be successful?
DF: Companies need to create resources and roles for peer engagement that don’t exist today. This is where companies can take the lead from nonprofits that have been working in the peer-to-peer fundraising space for a while.
Companies should enable peer leaders to step into a leadership role, identify the cause issue they want to address, and define the methods they want to engage their team in performing. This means the company needs to provide resources for the peer to be successful. This includes the education, programming, and financial resources to activate their peers. From toolkits to training programs, companies should activate peer interest into leadership and leadership into organizing.
NFG: What can we look forward to in the next phase of the Millennial Impact Report?
DF: In the next phase of the Millennial Impact Report, we will be moving from attitude and intent to investigating behaviors and factors that impact that behavior. We really want to understand how and why some workplace cultures are successful in cultivating an engaged workforce while others are still struggling to establish successful cause-related initiatives or programs within their companies. We also want to delve more deeply into which relationships, and associated characteristics of those relationships, yield the most engaged employees and how this engagement can be sustained into the future. We plan to release our next update report in October. Stay tuned.
A big thanks to Derrick for chatting with us! For more great research from Derrick, check out our recent webinar with him, Millennial Alumni Study: Key Takeaways for the Nonprofit Sector.
Wed, July 22 2015
Filed under: Fundraising essentials •
A truly sustainable funding model is the holy grail of nonprofits. A great way to achieve that goal is by making sure you have a diversified revenue stream that includes individual donations, fees for service, and grant funding. A healthy organization can stack up these funding sources for a strong foundation that supports their mission. Grant seekers ask us for lots of advice, so we chatted with Cynthia Adams, president and CEO of GrantStation and a longtime friend of Network for Good, about a new way of approaching grant funding, including a recently launched resource called the PathFinder.
NFG: Cynthia, what have you found to be the biggest hurdle for nonprofits looking to secure grants?
Cynthia Adams: Actually, there are three significant hurdles. First you have to thoroughly identify what you need the funding for, which isn’t as simple as it sounds! Second, you have to identify the right grant makers to approach for the funding. And third, you need the skills to develop and write compelling grant requests.
Most organizations are familiar with the tried-and-true grant makers, but what are some overlooked sources of grant funding?
CA: I am very fond of looking outside the box when identifying potential funders for a project. For example, I like to look at national and international associations. These groups, especially those associations representing companies that manufacture goods, can often be fabulous sources of support. The Toy Industry Association offers literally thousands of donated toys via the Toy Industry Foundation.
What do you recommend to organizations that don’t have someone on staff who can take on researching, applying for, and managing grants? Does this require a full-time person?
CA: It depends on the size of the organization and the number of grant proposals you expect to submit. At GrantStation, we’ve just launched a new free resource called the PathFinder. It includes tons of resources in a searchable database to help everyone from novices to the most experienced individual in the areas of grant research, grant writing, and grant management.
We talk a lot about storytelling and reporting on impact for individual donors. Where does this fit in with grant funding?
CA: Storytelling is an integral part of the grant-writing process. You want to engage the person reviewing your proposal right off the bat, so opening your request with a true-life story is a great way to do that. I often include a case study or “story” in the statement of need as well.
What’s the smartest way for fundraisers to combine grant funding with making the most of gifts from individual donors?
CA: I had this rule of thumb when I was working as a development director for nonprofits: I would use any significant gift from an individual to leverage any grant proposal I was working on. So, if someone came by and made a $1,000 gift, and I was working on a proposal to upgrade all the office equipment, website, etc., I would ask that donor if I could use their gift to help leverage the grant. It worked for me!
Thank you so much, Cynthia, for sharing your insights on new ways to approach grant funding. For more help with expanding your funding base with grants, download our archived webinar with Cynthia Adams, Getting Started with Grants: How to Make Your Requests Shine.
Tue, July 21 2015
Did you donate to the relief effort for victims of the Nepal earthquake a few months ago? I contributed via GlobalGiving, thanks to the on-the-ground guidance of a friend living there.
Here’s the donation page I encountered, and I have to tell you, I was confused.
Take a close look. You’ll see that GlobalGiving asks donors to choose between one-time and monthly giving. In fact, rather than finding the emphasis on asap funds that I anticipated, the matching gift opportunity for monthly gifts motivated me to give that way.
My expectation of the emphasis on right-now, one-time donations was pure assumption, but the double ask spurred my curiosity on what the expert GlobalGiving fundraisers were up to. So I was thrilled to learn their take on the importance of monthly relief giving in the thank you email I received shortly after my gift:
Making a recurring donation is an easy way to ensure that your favorite projects receive ongoing support. … In the coming months, you’ll receive authentic progress updates as they are posted by the projects. You’ll know how your contribution is being put to work and the results that are being achieved.
A few days later, I came to understand even more via this project report email:
Thank you for being part of an incredible global community that is deeply committed to building and supporting a community of local nonprofits, who, after disasters, are often best positioned to provide the long-term recovery work that communities need long after the news stories have faded from the headlines.
Thanks so much to these fundraising experts who opened my eyes to the value of long-view disaster-relief funding. Not to mention the matching gift.
How do you decide whether to ask for a one-time or monthly donation or both? Please share your responses in the comments section. Thank you.
P.S. GlobalGiving’s twofold ask for a one-time and a monthly donation did confuse me. As a rule, I recommend making one ask—a single call to action—at a time. Nobody can do two things at once. Pushing your people to sequence two steps or to decide between two alternatives is work. It’s likely to diminish response.
But this example is tricky. The time sensitivity of disaster fundraising limits the opportunity for a series of one-at-a-time asks. The matching gift offer for monthly donations was time limited as well. However, many folks, like me, think of relief giving as a one-off. What would you have done?
With refreshing practicality, Nancy Schwartz rolls up her sleeves to help nonprofits develop and implement strategies to build strong relationships that inspire key supporters to action. She shares her deep nonprofit marketing insights—and passion—through consulting, speaking, and her popular blog and e-news at GettingAttention.org.