Can’t Miss: Made to Stick at Network for Good!
- Wed, February 27 2008
- Filed under: Marketing essentials
I am an enormous fan of the wonderful book, Made to Stick: Why Some Ideas Survive and Others Die. I even did an entire series here on the blog about it. The book is a must-read if you want to communicate - and motivate - better.
And today I have big news - here at Network for Good, we asked author Dan Heath to donate his time to talk about the book and how nonprofits can be stickier. And being the generous person he is, he agreed. Don’t miss the incredible opportunity to hear from one of the greatest marketing minds around - for free!
Make Your Ideas Stick:
Register for our next Nonprofit 911It’s hard to make an impact with your ideas. It’s hard to get people to pay attention, to listen. And even if they listen, how can you get them to care?
It’s a tough problem, but Dan Heath has some answers. Dan is the co-author of the book Made to Stick: Why Some Ideas Survive and Others Die. The book has been on the BusinessWeek bestseller list for 13 months and running, and it was named one of the Best Business Books of the year by both Amazon readers and editors.
Join us on March 11 for a teleseminar that will transform the way you communicate. You’ll learn how to make your messages more memorable, using lessons from psychological research. You’ll learn about the common structure that underlies successful nonprofit campaigns, such as “Don’t Mess With Texas” and The Truth (anti-smoking) campaign.
Dial in at 1 p.m. eastern on March 11. You’ll never communicate the same way again.
Register for this (free!) upcoming Nonprofit 911 call scheduled for March 11 at 1 p.m. EST.
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Comments
It’s a great book.
A little dry, but content is king.
On your recommendation I bought the book—it is GREAT so far. I am more interested in message-spreading than fundraising at this moment. I’m glad to have this food for thought.
This sounds like a great read. It sounds like those in the marketing community could really use this book. This book is filled with stories that exemplify the authors’ concept. And stories, of course, are part of what make stories “stick.” I don’t think stories should be at the end of the list, but perhaps it was only stuck at the end to try to spell “success” with the six elements. Of course, nothing beats out the first “s” – simplicity.