Thu, November 01 2007

Blog Guest Stars on the Elements of Persuasion

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •

Katya’s note: Pictured here are Robert Dickman (left) and Richard Maxwell (right), the authors of a new book called The Elements of Persuasion.  This book, which helps you use storytelling to do all of your work better, is a favorite of mine.  I liked it so much that I cited it heavily in Network for Good’s recent Nonprofit 911 Call on Storytelling, which you can listen to for free here.  I invited the The Elements of Persuasion co-authors to do a guest post here at my blog talking about how their book can help nonprofits, and they not only agreed, they’ve done TWO guest posts.  Very nice!  So enjoy this first segment today - the second will run tomorrow.  They are also bloggers, so be sure to check out their regular musings here.


As important as having the right story is to any organization, it is even more important in the not for profit arena. There are lots of reasons for this. Turning people on to your issue requires a great elevator pitch that doesn’t seem like one because you never know when you will run into a good volunteer or a donor ready to give. A good story helps people see that your issue is their issue too. And word of mouth is both the cheapest way to get your message out and the most persuasive form of fund raising. The right story, well told can make all the difference.

In our book The Elements of Persuasion we define a story as “a fact wrapped in an emotion that compels us to take an action that transforms our world.” A good story needs to be both emotional and truthful to work.

To be a great story it needs to use what we have identified as the Five Story Elements. Every successful story has all five – the PASSION with which the story is told, a HERO who provides the listener with a point of view to enter the story and see it as their own, an ANTAGONIST or problem that the Hero must overcome, a moment of AWARENESS that allows the Hero to prevail, and the TRANSFORMATION that results in the world.  To find out more about these elements operate, you can read the first chapter here. It’s free.

Tomorrow: How you, the nonprofit, can use each of these five elements.

  • Comment: (1)   


Retrieval from substance abuse can be a specified measure on the way to much better long run. Complaints are faced by every individual some have energy to battle each other, numerous have to have additional aid to sort out them. The assist may very well be in sort of welcoming advice to conquer the condition or perhaps in type consuming the drug to forget the difficulty quickly. There are many sorts of problems challenged by folks. Some are grave or some are simply a passing period. What they are, they generally tend to use cost around the individual lives. Folks strive difficult to leave them as early as possible so they take the whole thing and also eradicate the anxiety. There are numerous signifies while using which, people today can manage just about any stressful problem. Medication enable person forgetting the trouble for a little bit and live in the a fantasy planet, many of the people obsess in the not real community to neglect the predicament of existing entire world. Steering clear of Relapse Following A Stint Inside An Alcohol Or Drug Rehab You’re on the right track if you have looked at yourself within an alcohol rehab in New York City and possess have the mandatory treatment. Now that you’ve saved and also have made a comeback out planet, you may be lured to get into your prior ways again. If you have adequate enough will to carry on remaining sober for you you, you need to understand that remaining persuaded to return to having and ultizing medications yet again is normal.  <a >drug treatment rehab centers california</a> There is no solitary approach to drug treatment which can be appropriate for everybody, treatment need to be easily accessible and also the prepare is required to be specialized to each person. A drug treatment facility fully understands how to attain the base of addiction so enabling the abuser cope with the root troubles which owned them to use medications to start with. Here is the initial step in effective treatment and it’s required in long-phrase healing from drug addiction. Successful drug treatment also need to focus on all the requirements on the individual rather than just the ingredients of addiction.
The Lands And Alternatives For Drug And Alcohol Addiction The causes of drug addiction are something everyone should learn about. In case you never utilized medication, you need to know in the event that a loved one is at difficulties. Your kids may need to one to know that, when he is fresh and is required to be informed. From teen drug addiction alive intimidating extreme scenarios in grown-ups, what causes drug addiction are hints that your situation requires consideration. In fact, once you discover the cause of drug addiction, drug and alcohol addiction rehabilitation can begin. When you are an individual hunting in from how drug addiction occurs, don’t way too hard to evaluate. Requires one test, just once of looking just see what the huge problem is to create a significant issue start.

Alcohol addiction is a century lengthy malpractice created by the human beings creatures its foundation is unidentified to anyone. People have utilized alcohol to acquire sloshed for pretty long time plus its continue to used presently. Any type of alcohol addiction is pretty diverse today. As alcohol is mainly used as a fun drink presently, folks don’t view it as one tool for addiction. Even so, normal usage of alcohol can be hugely efficient on a man or women.
One of the primary measures at the same time is assessment. There isn’t a probability of finding a treatment strategy if you do not 1st produce an assessment. This tends to consider the present declare of one’s situation and after that, using this information, provides assistance regarding how to make a degree of maintain you. Thoughts is broken said into the ability, it can be required to place your emphasis and particular attention on conquering your issue. If you select the proper location, the treatment system determined is intended particularly for you. These plans can alter your life and gives the opportunity to get more jobs done. The treatment you can get from an alcohol rehab must be particular in your requirements. This typically involves each individual and party direction classes and gear and resources in order to avoid backslide. It has to also offer you schooling and data not only about your issue but about how to increase your long run.

Posted by infeddicK  on  04/19  at  07:14 PM

Leave a Comment





Preview Comment:

Remember my personal information

Notify me of follow-up comments?

Submit the word you see below:

<< Back to main