Mon, October 22 2012
Filed under: Fundraising essentials •
Network for Good is launching its first ever Be Your Donor Day on October 24th to inspire nonprofits like yours to play the role of their donors and rate how they are performing from the perspective of those supporters. The goal is to help nonprofits find and fix problems for their online donors ahead of giving season.
A third of total online giving happens in December alone, so now is the time to improve online appeals and the digital donation experience. In addition, the top reason donors cite for ceasing their giving to a charity is how they were treated by the organization. Donors are frustrated by difficult donation forms, lack of receipts and a dearth of information on the impact of their gifts. It’s the most important time of year to remedy these kinds of mistakes.
Nonprofits: Before you send your next appeal, before you drive donors to your website and before you launch your year-end plans, you absolutely must set aside time to put yourself in your donor’s shoes to guarantee that your fundraising strategy will inspire them to give more. October 24th is that day.
On October 24th, call your organization’s phone numbers, try to make donations on your site and confirm what type of receipts and thank-yous donors receive.
Network for Good has everything you need to be your donor for the day:
• A checklist to review the donor experience
• Year-end fundraising guides
• Online fundraising tools
Participate by visiting the Be Your Donor Day site and spreading the word to other organizations!