Wed, October 13 2010

Be generous when you’re hungry: It’s what keeps you from going hungry

Katya Andresen's avatar

Author, Robin Hood Marketing

Filed under:   Marketing essentials •


Photo by Brian Bloom.

The very generous Seth Godin today led a rousing webinar on his book, Linchpin.

IF YOU MISSED IT, you can access a recording here.

My favorite part was when he discussed the importance of generosity to us - nonprofit marketing folks.  Yes, our generosity.  Not the generosity of our donors!  The generosity WE provide.  As he says in the book:

It’s difficult to be generous when you’re hungry.  Yet being generous keeps you from going hungry.  Hence the conflict.

We need to focus on what we give our supporters, not on what they give us.  Give them the chance to do extraordinary good through our organizatiosn.  Give them credit for the good that happens.  Give them memorable stories about the difference they made. 

Consider his advice through the lens of a fundraiser:

A gift binds the recipient to the giver, and both of them to a community.  A contract isolates the individuals, with money as the connector.  The gift binds them instead.

It’s absolutely counterintuitive to give when we feel scarcity of resources more than ever.  But it’s the only way to generate abundancy.  Don’t dial back the effort you put into the people who support you—turn it up.  With genuine gratitude and real generosity.

 

  • Comment: (5)   

Comments

What a great article! I’d never really thought of it that way. Thanks!

Posted by .(JavaScript must be enabled to view this email address)  on  10/14  at  08:01 PM

A great cal to action and reminder to keep giving, because it all comes full circle.

Posted by Bessie  on  10/15  at  07:24 PM

Useful post! I learned a lot. I like the part where you mentioned about focusing on what we give to our supporters and not on what they give us.

Posted by Yancey Arts  on  10/17  at  03:39 AM

It caught my attention on this article. I believe so that it is difficult to give and be generous if you are hungry. But i do believe in whatever you do you should give out of something so that there will be a big return to you. Give and take in short. Selfishness has no place in here.

Posted by .(JavaScript must be enabled to view this email address)  on  10/20  at  06:46 AM

It truly is difficult to give when you feel like you have nothing to give, but it is true that we still need to do so. Time and effort are just as important as money.

Posted by Michael Marks  on  11/02  at  06:37 PM

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